Hu Wan and Li Jianpeng nisqap Imoment Pisi Alkulniyuq Vino Tantanakuy diseñon

Hu Wan and Li Jianpeng nisqap Imoment Pisi Alkulniyuq Vino Tantanakuy diseñonqa Yanuna Ruray Kamay Atipanakuy T'aqapi 2024 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiYanuna Ruray· 2024

Imoment Pisi Alkulniyuq Vino Tantanakuy

Hu Wan and Li Jianpeng rurasqa

Mañakuq: Netease Yanxuan Trading Co. Ltd

Yanuna Ruray T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#154735 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Imoment Pisi Alkulniyuq Vino Tantanakuy nisqamanta

Wayna rantiqkunaqa pisi alkulniyuq upyaykunata upyanku pisilla machaywan samarikunankupaq, kusikunankupaq hukkunawanpas rakinakunkupaq. Paykunata yanapan aswan sumaqta kikin pachankunata yachaykunankupaq imoment upyaykunata kicharispapas. Imomentpa ancha chaniyuq kaynin: qhatupi achka rikch'akuq rurukunamanta, diseñowan rikuchispa musphay, sumaq, mana qunqanapaq pachakunata pisi alkulniyuq tantanakuypi. Rikuy machayta, kurku machaywanpas chaqruspanmi, kay ruruqa qun pisilla machakuypa ukhu experiencianta.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Imoment Pisi Alkulniyuq Vino Tantanakuy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Imoment Pisi Alkulniyuq Vino Tantanakuy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Imoment Pisi Alkulniyuq Vino Tantanakuy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Tupukuna & P'istuy: Available in multiple sizes and shapes
Etiquetakuna: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Ruway Tecnología: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Diseño Sasachakuy: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
T'aqwiy: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Kallpachay: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Llamk'ay Pacha: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Purichiy Puriy: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Huñu Runakuna: Hu Wan
Li Jianpeng
Siq'i Hayñikuna: Creator Hu Wan
Illustrator Li Jianpeng