Burunsi Shuyu · 2024
Tang Da Li Marka Rikcharisqa
by Sxdesign
- A' Design Award Burunsi Premiu 2024 in Shuyu
- CLIENT: Tang Da Li
- Estimated Number of Design Views: 17,655
- Verification code BC14BCFBF3 · Verify this award
Colors
About Tang Da Li Marka Rikcharisqa
Tang Da Li nisqaqa huk marka rikcharisqa programam, ñawpa hinaspa kunan pacha graficopa elementonkunata huñunchan. Kay disiñoqa Tang Wamanikamanta (Tang Dynasty) achka kaqta, kicharisqa kaqtapas rikuchin. Marka sutiqa "Tang" nisqa iskay hina uyarisqanmanta pukllan, ima Wamanikamanta rimanpas, azucarmantapas rimanpas, chaymi sutiman asichiy tunuta churan. Tang Wamanikamanta perqa layqa rikchaykuna, ñawpa marcokunapas kunan pacha churasqawan tinkuchisqa kanku. Imprimiyqa allin sumaq kaq maki ruwaywan, kutichiy atiy materialkunapi ruwakun. Kay rikcharisqaqa cartelkunapi, hukchapas hatun hukchapas huch'uy envoltura sizukunapipas churasqa kachkan.
About the A' Design Award Burunsi Premiu
Tang Da Li Marka Rikcharisqa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Tang Da Li Marka Rikcharisqa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Tang Da Li Marka Rikcharisqa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Press Kit
- Unique Properties
- This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
- Dimensions & Packaging
- Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size. - Tags
- Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
- Production Technology
- TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
- Design Challenge
- The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
- Research
- The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
- Inspiration
- Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
- Project Duration
- The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
- Operation Flow
- The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
- Patents
- Copyrights belong to sxdesign
- Image Credits
- Illustrations: Luo Ling
Photos and designs: sxdesign
