Hucks Serif Qillqa Diseño Ruwaywañ Rikuchikuy by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.
QullqiShuyu· 2024
Hucks Serif Qillqa Diseño Ruwaywañ Rikuchikuy
by Paul Robb
Client: S6 Foundry
A' Design Award Qullqi Premiu Winner in Shuyu Category
- 105,750
- Verified Award Winner
- Verify Award Status for #157296
The Design
About Hucks Serif Qillqa Diseño Ruwaywañ Rikuchikuy
Hucks Serif huk kunan pachaq serif nisqa qillqa ayllum, hatun kichaysqa ukh'ukunayuq sumaqta k'umusqa muyuchisqa rikch'aykunayuqmi kan, chaywanmi huk musuq allin qillqa rikch'ayta qon. Rakhu hinaspa llañu trazonkuna chawpinpi t'aqayniyuq kayninmi Hucks Serifta huk allin suma rikunata qon. Hucks Serifpa diseñonqa allinta ruwasqam kachkan, qillqakunaman kikin sumaqninta churaspan, chaymi kay qillqata huk sapaq estilowan wichachin.
The Recognition
About the A' Design Award Qullqi Premiu
Hucks Serif Qillqa Diseño Ruwaywañ Rikuchikuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Hucks Serif Qillqa Diseño Ruwaywañ Rikuchikuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Hucks Serif Qillqa Diseño Ruwaywañ Rikuchikuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif’s design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.
- Dimensions & Packaging
- The specimen dimensions are 210 x 290mm
- Tags
- Type design, Type specimen
- Production Technology
- Glyphs was used to create the Font family. The Type specimen book was printed as a limited run in offset digital, five color, outer box debossed.
- Design Challenge
- The major challenge was creating a through-weight font family that was versatile and adaptable, transcending the boundaries of traditional and digital applications and creating a contemporary visual language.
- Research
- Our research began with the studying of classical forms that could be expanded and adapted into new forms and shapes, with a highly contemporay feel.
- Inspiration
- This Font family’s inspiration was to create a sophisticated design system that follows classical serif fonts in a contemporary visual language to create a lasting and memorable impression through thoughtful typographic elegance and style.
- Project Duration
- The font family was started in July 2023 and commercialized in November 2023
- Operation Flow
- The font family was launched as a retail font worldwide and used by international design firms.
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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