YeZhang nisqap Summer Palace Tour Marka Diseño diseñon

YeZhang nisqap Summer Palace Tour Marka Diseño diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2024 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriShuyu· 2024

Summer Palace Tour Marka Diseño

YeZhang rurasqa

Mañakuq: Beijing Jiaotong University

Shuyu T'aqapi A' Design Award Quri Premiu Atipaq

240,692

Taripasqa Premio Atipaq

#158812 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Summer Palace Tour Marka Diseño nisqamanta

Summer Palace Tour nisqaqa huk marka diseño kaspa, Beijing llaqtapi Summer Palace nisqap watan hunt'ay puriyninpaq ruwasqa karqan. Kinsa hatun wasi qutukuna 2.5D nisqa hina siq'isqa kachkan, iskay chunkamanta aswan China ñawpa wasikunata qhawachispa, yana, puka, q'umir llimp'ikunapi. Kay diseñoqa willakuy qillqakunapi, llamk'ana wasi imakunapi, yuyarina rantinakunapipas churasqa kachkan, coated art papelpi hinallataq craft papelpi screen printing nisqawan, quri ñit'iywan ima ñit'isqa. Huk craft papel k'awchuqa iskay hatun siq'ikunata, tawa llavi hap'ichinakunata, k'askana cintata, huk sobreta, huk qillqana p'anqatawan apan. Watukuqkunaqa chay huerta ñawpa kaqninkuta makinkupi apayta atinku.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Summer Palace Tour Marka Diseño A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Summer Palace Tour Marka Diseño ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Summer Palace Tour Marka Diseño munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Tupukuna & P'istuy: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Etiquetakuna: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Ruway Tecnología: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Diseño Sasachakuy: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
T'aqwiy: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Kallpachay: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Llamk'ay Pacha: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Purichiy Puriy: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patentekuna: This work is all original images not copyrighted.
Huñu Runakuna: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Siq'i Hayñikuna: This work is all original images not copyrighted.