Jonathan Ramirez and Juliana Betancur nisqap Lax Marca Kamachiy diseñon

Jonathan Ramirez and Juliana Betancur nisqap Lax Marca Kamachiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2024 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2024

Lax Marca Kamachiy

Jonathan Ramirez and Juliana Betancur rurasqa

Mañakuq: Written and Drawn Studio

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#158898 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Lax Marca Kamachiy nisqamanta

Rantiqqa huk willay huñuq hinaspa CRM willakuy empresapaq logoq ruwayta munarqa, digital hinaspa musuq rikuyniyuq kayta maskhaspa. Lax sutiqa ChiLax icha ReLax sutimanta lluqsin, ruwaqkunaman thak kay sienteyta quspa. Sapanchasqa kayta yapapakuspa, huk sunqu rikuchata churarqa, rantiq qhawayta rikuchispa, sapa kuti qunqasqa kikinmanta ruwakuq CRM negociokunapi. Pixelkuna huñuchisqa karqanku willay chaninchayninta hinaspa digitalizacionta rikuchinapaq. Chayrayku, llalliq elementokunata huñurqa: huk sunquta rantiq munaypaq, pixelkunata willaypaq, hinaspa X-ta samanapaq.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Lax Marca Kamachiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Lax Marca Kamachiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Lax Marca Kamachiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Tupukuna & P'istuy: The sizes depend of the media where it is applied
Etiquetakuna: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Ruway Tecnología: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Diseño Sasachakuy: Craft something distinctive that articulates the technology, costumer care and digitalization
T'aqwiy: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Kallpachay: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Llamk'ay Pacha: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Purichiy Puriy: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Huñu Runakuna: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Siq'i Hayñikuna: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango