Xuannao Master Cha Marka Riqsichiy by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.
QullqiShuyu· 2024
Xuannao Master Cha Marka Riqsichiy
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award Qullqi Premiu Winner in Shuyu Category
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- Verified Award Winner
- Verify Award Status for #160263
The Design
About Xuannao Master Cha Marka Riqsichiy
Xuannao Master Cha nisqaqa huk marka riqsichiymi, chinamanta sparkling tea (phusuquyuq tiy) markapaq ruwasqa. Chay logotipoqa huk panda uywatam rikuchin, Chinapa Qi Gong nisqan ruwaqta, hanaqninpitaq Qi qillqa siqi, kancharisqa q'illu-puka llimp'iwan calligraphia nisqapi qillqasqa. Chay panda, Da Qi Xia sutiyuq, hatun sunquyuq uyayuqmi kachkan, hinaspa qhari-kayta hinallataq kawsayniyuq nunata rikuchin. Kay allin kaykunaqa tiypa phusuqunkunawan tinkisqam kachkan. Calligraphia hinallataq pandaqa markata Inti lluqsimuq kaqpa kawsayninpi saphichanku, hinaspa upyanata chay llaqtapi rantiqkunapaq riqsisqata ruwanku. Logotipoqa mana huk sapalla hatun-kayniyuqchu, chaymi sayayninkuna hinallataq hatun-kaynin sapa llamk'aypaqmi t'ikrakuyta atin.
The Recognition
About the A' Design Award Qullqi Premiu
Xuannao Master Cha Marka Riqsichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Xuannao Master Cha Marka Riqsichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Xuannao Master Cha Marka Riqsichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
- Production Technology
- Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
- Research
- "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
- Inspiration
- To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
- Project Duration
- The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
- Operation Flow
- Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
- Team Members
- Yin Peng
Li Linlin
Liu Xingyu - Image Credits
- Chushan Design
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