The National Gallery Ñawpaq Ruway: Rikuchiy Sutichay by Meng Chu Huang

The National Gallery Ñawpaq Ruway: Rikuchiy Sutichay by Meng Chu Huang is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2024

The National Gallery Ñawpaq Ruway: Rikuchiy Sutichay

by Meng Chu Huang

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

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Colors

The Design

About The National Gallery Ñawpaq Ruway: Rikuchiy Sutichay

Qillqa Nisqa: National Gallery nisqaqa huk rikuchiy sutichaymi, Londres llaqtapi kaq suyu arte wasipaq ruwasqa. Kay sutichayqa ñawpaq qillqallamanta logo-ta huk sut'i rikuchiy unanchawan hurquchin. Musuq logoqa iskay L marco, qanchis siq'ikunawan ruwasqa. Kay qanchis siq'ikunaqa siq'ikuna huñusqamanta rimapayan, chaymi 13 pachaka watamanta 19 pachaka watakama chayan. Logoqa allinta ñawinchakunmi, mínimo 0.75 pulgada kichaywan. Sutichay qillqaqa Londres sutita ashwan rikuchin, internetpi maskaykunapi aswan allinta rikuchinapaq. Munayninqa, kay arte wasita tukuy pachapi aswan facilta reqsichinapaqmi kachkan.

The Recognition

About the A' Design Award Fierru Premiu

The National Gallery Ñawpaq Ruway: Rikuchiy Sutichay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. The National Gallery Ñawpaq Ruway: Rikuchiy Sutichay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta The National Gallery Ñawpaq Ruway: Rikuchiy Sutichay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Dimensions & Packaging: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Tags: Identity Design, Meng Chu Huang, The National Gallery
Production Technology: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Design Challenge: Transform a typography-based logo into an iconic logo.
Research: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Inspiration: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Project Duration: This project started in Feburary 2023 and finished in May 2023.
Operation Flow: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Team Members: Meng Chu Huang
Image Credits: Meng Chu Huang, 2023