Tomohiro Kaji nisqap Dotline Empresaq Identidadnin diseñon

Tomohiro Kaji nisqap Dotline Empresaq Identidadnin diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2024 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriShuyu· 2024

Dotline Empresaq Identidadnin

Tomohiro Kaji rurasqa

Mañakuq: Dotline Co., Ltd.

Shuyu T'aqapi A' Design Award Quri Premiu Atipaq

702,717

Taripasqa Premio Atipaq

#160477 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Dotline Empresaq Identidadnin nisqamanta

Kay identidad sistemaqa qallarirqa hunt'a negocio estructurawan empresaq visionta ruwanapaq — Social Heroes nisqaqa kallpachanampaq empresaq visionta rantiqkunaman, llank'aqkunaman, mask'akuqkunaman hinaspa tukuy tupaq runakunaman kay industriapi. Dotlineqa tukuy llank'aqkunata, pikunachus runapa sapa p'unchay kawsayninpi yanapamuqta, heroekuna hina riqsin. Logoqa grafiko simbolomi heroe mantanta k'urkunchaspa ñawpaqman purisqanta rikuchin, D qillqamanta "dots" nisqamanta + L qillqamanta "line" nisqamanta ruwasqa. Dotline qanchis negocio categoriakunata qusqanrayku, logokunaqa qanchis llimphiyuq llimphi sistemapi hamuq, sapa negocio categoriata rikuchispa ñawpaq marca tipografiawan qillqasqa.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Dotline Empresaq Identidadnin A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Dotline Empresaq Identidadnin ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Dotline Empresaq Identidadnin munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Tupukuna & P'istuy: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Etiquetakuna: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Ruway Tecnología: Grid system with the golden section, over ray,
multiplication
Diseño Sasachakuy: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
T'aqwiy: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Kallpachay: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Llamk'ay Pacha: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.