Journey To Lijiang Sikllukuna Serie by Jijing Ju

Journey To Lijiang Sikllukuna Serie by Jijing Ju is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2024

Journey To Lijiang Sikllukuna Serie

by Jijing Ju

Client: Northeastern University of China

A' Design Award Fierru Premiu Winner in Shuyu Category

10,200

Verified Award Winner

Verify Award Status for #160570

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Journey To Lijiang Sikllukuna Serie

Lijiang llaqtaman purina willaykunam kaymanta rimarin, Lijiang llaqtamanta, Chinapi kaq, willaykuna. Kay sikllukunaqa "Wa Mao" nisqa, teja misi rikchaq, kawsaymanta unancha, hukkaqllawi rikchaywan servin. Wa Mao kaqmi law kawsaymanta sut'i unanchan, hinaspa pusaqmi kachkan pachamama sumaq rikchaymanta hinallataq Lijiang llaqtapi ayllukunaq ruwaykunamanta. Ñawpa kawsaymanta unanchakuna llumpaykachasqa hinaspa musuq kunan pacha rikchaywan wakmanta siqisqa. Kay serieqa vector nisqa software wan ruwasqa, hinaspa allin kallpachasqa imprimina teknologiawan ruwasqa. Kayqa munan law kawsayta yachaymanta hinaspa amachaymanta yanapayta.

The Recognition

About the A' Design Award Fierru Premiu

Journey To Lijiang Sikllukuna Serie A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Journey To Lijiang Sikllukuna Serie sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Journey To Lijiang Sikllukuna Serie yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This group of illustrations cleverly uses the image of a tile cat as the visual focus, closely connected to multiculturalism, creating a unique and emotional atmosphere, showcasing the magnificent natural relics and profound ethnic charm of Lijiang to the audience. Wa Mao not only serves as an emotional guide, but also carries the essence of Lijiang's traditional culture, and presents it in a modern aesthetic way, injecting new era connotations into Lijiang's humanities and natural culture.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: Cultural symbol, the Old Town of Lijiang, illustration, IP image, national style illustration
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the abstract extraction and reorganization of Lijiang cultural symbols, combined with modern popular design trends and technological means through emotional interactive experience forms for dissemination, so as to keep up with the trend of the times, make progress in visual aesthetics, cultural inheritance, and form innovation, retain traditional charm, and keep up with the pace of aesthetic appreciation of the times.
Research: Lijiang, as a sacred land with many world cultural heritage sites, records the long history of human civilization development. Its unique geographical location, ancient town and district civilization, and natural scenery have nurtured Lijiang's unique material cultural heritage; The multi-ethnic environment and the skills passed down from generation to generation have also preserved rich intangible cultural characteristics for us, forming its unique cultural genes that should be protected and inherited, so that its culture does not disappear under the wave of commercial development and modern urbanization.
Inspiration: Using the cultural symbol of Lijiang's intangible cultural heritage, Wa Mao, as an index to connect the Lijiang cultural and tourism routes for illustration and image design. As a witness and guardian of the history of the ancient town, connect the diverse cultural landscapes of Lijiang. Using illustration language to express the outstanding talents of Lijiang, endowing traditional culture with new era connotations and modern forms of expression.
Project Duration: Launched in China 2023.
Operation Flow: Abstract extraction and reshaping of cultural symbols, spreading the urban culture of Lijiang in a highly creative and modern aesthetic way. Deeply exploring the unique charm and profound heritage of Lijiang culture, it has aroused people's love and awareness of the protection of Lijiang urban culture.
Image Credits: Image #1 : Illustration Ju Jijing 2023.
Image #2 : Illustration Ju Jijing 2023.
Image #3 : Illustration Ju Jijing 2023.
Image #4 : Illustration Ju Jijing 2023.
Image #5 : Illustration Ju Jijing 2023.