Borna Sazegan Marka Identidad by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.
BurunsiShuyu· 2025
Borna Sazegan Marka Identidad
Client: Doraj Design House
A' Design Award Burunsi Premiu Winner in Shuyu Category
Verified Award Winner
Verify Award Status for #160893The Design
About Borna Sazegan Marka Identidad
Borna Sazegan nisqaqa hatun structuras ruwaq empresapaq ruwasqa marka identidad kan. Kay identidadqa siq'ikunapi sayarin, construcción ruwaypi apaykachasqa metal structuraskunaq tinkuq siq'ikunamanta yuyaychasqa. Kay siq'ikunaqa uywakunaq rikch'ayninta ruwanku, maypichus huk wasi structuraq detallenkuna rikukun. Sapa uywaqa huk yuyayta apan: rhinocerontequa kallpata hinaspa aguantaytam riqsichin, caballoqa utqhayta, taruka (venado) sumaqtam, hinaspa leonqa huñusqakunata pusan. Paletapi q'uñi hinaspa chiri llimp'ikunaqa kallpata thak kaywan kuska rikuchin. Kay dibujokunataqa detallekuna hina utaq tukuy hunt'asqa forma hina apaykachayta atikun.
The Recognition
About the A' Design Award Burunsi Premiu
Borna Sazegan Marka Identidad A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Borna Sazegan Marka Identidad sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Borna Sazegan Marka Identidad mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
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