Y Design Rikuypaq Identidad by Yunnan Tech and Business University

Y Design Rikuypaq Identidad by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2024

Y Design Rikuypaq Identidad

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

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Colors

The Design

About Y Design Rikuypaq Identidad

Escherpa ñawi llullakuy kamachiyninwan, Y hatun siq'imanta estructura siq'iwan huk cuboide siq'ikun, chaymanta chay cuboide kikillantaq X Z hatun siq'ikunapipas t'ikrakun, kinsa cuboidekuna tukukuyninkuna hunt'asqa kananpaq, huk rikuchiy pampapi Y qillqata geometriko paqarichinanpaq. Imaymana tantanakuykunawan, imaymana ñawi llullakuykuna paqarimun, aswan achka kay pampa yuyaykuna lluqsimun, Y Estudiopa imaymana kay pampakunapi yachay maskayninmanta qawarichinampaq.

The Recognition

About the A' Design Award Fierru Premiu

Y Design Rikuypaq Identidad A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Y Design Rikuypaq Identidad sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Y Design Rikuypaq Identidad yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Dimensions & Packaging: This VI design is mainly used in studio supplies, and is made according to regular sizes.
Tags: Variable, Studio, Monkey King, Optical Illusion, Y
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: The biggest challenge of this design was to create a variable character from a simple Y element.
Research: Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
Inspiration: This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
Project Duration: The project started in March 2023 in Kunming and finished in May 2023 in Kunming
Operation Flow: Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
Team Members: Liu Kaiyi
Li Yingxing
Zhang Weiwei
Image Credits: Optional Image #3: Illustrator LinHai, Texture, 2023.