M-N Associates nisqap Giao Hang Tiet Kiem Marca Ruway diseñon

M-N Associates nisqap Giao Hang Tiet Kiem Marca Ruway diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2024 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2024

Giao Hang Tiet Kiem Marca Ruway

M-N Associates rurasqa

Mañakuq: M — N Associates

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

115,625

Taripasqa Premio Atipaq

#161550 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Giao Hang Tiet Kiem Marca Ruway nisqamanta

Giao Hang Tiet Kiem (GHTK) marca ruwaypa tikraynin cheqamanta Vietnam llaqtapi purisqata kawsaytapas rikuchin. Motocicleta muyukunamanta ñan siq'ikunamantawan yuyaychasqa, musuqmanta ruwasqa logotipo Atipaq Asiy rikch'aywampas kusiyta takyachiytapas digital huñuywan apamun. Kuyuriq qillqakuna Vietnam llaqtakunapi kuyuq kallpata rikuchin, kay llaqtapi tiyaqkunawan digital pachapi tupananpaq. Kay musuq ñanqa ñawpaq kawsayta musuqyachiywampas allinta chaninchan, Vietnam llaqtapi kawsayninwan hunt'a kawsayta hap'ispa.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Giao Hang Tiet Kiem Marca Ruway A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Giao Hang Tiet Kiem Marca Ruway ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Giao Hang Tiet Kiem Marca Ruway achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Tupukuna & P'istuy: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Etiquetakuna: branding, logistic, dynamic, vietnam, green, digital
Ruway Tecnología: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Diseño Sasachakuy: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
T'aqwiy: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Kallpachay: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Llamk'ay Pacha: The project was done within 6 months and was launched officially February 2024
Purichiy Puriy: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Huñu Runakuna: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh