Shuxia Pang nisqap Fuhai Energy Rikch'ay Sut'inchay Sistema diseñon

Shuxia Pang nisqap Fuhai Energy Rikch'ay Sut'inchay Sistema diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2025 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2025

Fuhai Energy Rikch'ay Sut'inchay Sistema

Shuxia Pang rurasqa

Mañakuq: Guangzhou ACE Renovation Design Engineering Co., Ltd

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

10,708

Taripasqa Premio Atipaq

#162293 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Fuhai Energy Rikch'ay Sut'inchay Sistema nisqamanta

Fuhai Energy nisqaqa huk rikch'ay sut'inchay sistemam, ch'uya kallpa (energía) empresapaq ruwasqa. Kay sut'inchayqa huk sasa mana askha allichasqa hinaspa musuq pacha estilotam qatin. Logotipoqa mana kikin forma geométricakunatam huk maki qillqasqawan tinkuchin, Bohai Bahía qucha wawqukunamanta yuyaymanasqa. Anqas hinaspa q'umir llimp'ikunaqa quchata hinaspa ch'uya kallpatam qhawachin, ichaqa yuraq maki qillqasqa pisi qillqa (abreviación) hinaspa huch'uy k'anchay ch'ikchi kaq marka'ta tukuchin. Kay sistemaqa internetpi willay ruwaykunapi, imprimisqa qillqakunapi, rantina wayqusqakunapi (packaging), watiqllakunapi hinaspa gasolina estacionkunapi churasqa, hinaspa marcaqa huk sapallan rikch'ayta charin.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Fuhai Energy Rikch'ay Sut'inchay Sistema A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Fuhai Energy Rikch'ay Sut'inchay Sistema sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Fuhai Energy Rikch'ay Sut'inchay Sistema yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Fuhai Energy's VI design, with its minimalist, modern style and core environmental concept, not only enhances the brand's market recognition but also conveys the company's mission and values. This design contributes significantly to the promotion of clean energy and sustainable development, showcasing the brand's unique charm and social responsibility. The Fuhai Energy Visual Identity System Design is poised to achieve outstanding success in both the design field and the market.
The Fuhai Energy Visual Identity System (VI design) aims to convey the brand's positioning of "daring to break through" and its role as a clean energy company promoting sustainable development. The design features a minimalist modern style, combining irregular geometric shapes and handwritten fonts to reflect the brand's innovative spirit and environmental responsibility.
Tupukuna & P'istuy: 1. Material:
- Type: Sustainable, biodegradable materials
- Strength: High durability for protection
- Weight: Lightweight for reduced shipping costs

2. Design:
- Structure: Ergonomic and user-friendly
- Visuals: High-quality graphics and clear branding
- Color Scheme: Eye-catching and brand-consistent

3. Sustainability:
- Recyclability: Fully recyclable materials
- Eco-Friendly: Reduced carbon footprint in production
- Waste Reduction: Minimal packaging waste

4. Compliance:
- Standards: Meets industry design standards
- Regulations: Adheres to environmental and safety regulations

These properties ensure the VI design is appealing, sustainable, and functional, with a robust technical foundation for diverse applications.
Etiquetakuna: Minimalist, Modern, Branding, Innovation, Green Energy
Ruway Tecnología: The logo of Fuhai Energy is composed of irregular geometric shapes and handwritten fonts, symbolizing the brand's spirit, corporate achievements, and a green future. The logo represents the three forms of "Fuhai" spirit, capability, and future, combining the blue-green of the sea and the youthful, breakthrough nature of the handwritten font, signifying unity, cooperation, and win-win outcomes. The design discards complex details, adopting a modern minimalist style to create a professional and reliable brand image. Blue and green, reflecting the sea and clean energy attributes, with the white handwritten abbreviation "F·Hai" and a light spot in the upper right corner symbolizing infinite possibilities. The VI design is widely applied in online promotions, offline promotional materials (such as product packaging, posters, etc.), and gas station buildings to enhance brand recognition with a unified image.
Diseño Sasachakuy: Innovation from Scratch:
1. The design process involved collecting and integrating the client's various opinions and visions, understanding the client's deep desires, and creating an innovative design that meets the client's expectations while distinguishing itself from traditional energy industry designs.
2. By using elements like graphics, colors, and fonts, the design visually reflects the company's industry attributes, culture, and development vision, making it easier for users to understand and perceive the company's characteristics.
Key Problems Solved:
1. Market Recognition:
- By using irregular geometric shapes, fresh colors, and unique handwritten fonts, the design helps the brand stand out in the market, enabling consumers to quickly identify and remember it.
2. Brand Values Transmission:
- The design conveys Fuhai's values of not fearing challenges, the spirit of united development, and the pursuit of environmental protection, forming an emotional connection with consumers.
3. Image Consistency:
- Ensures the company maintains a consistent image across different channels, enhancing the stability and reliability of the brand image, thus increasing consumer trust.
T'aqwiy: This design research focuses on creating an innovative VI design. The objective is to enhance user engagement and product appeal. We employed a mixed-methods approach, combining qualitative focus groups and quantitative surveys. Data was collected using eye-tracking software and shelf placement tests with 50 participants. Results show increased visual appeal and customer interest. Insights reveal potential for higher sales and brand loyalty. This research impacts business by improving product visibility, benefits society by promoting eco-friendly materials, and advances design by setting new packaging standards.
Kallpachay: The greatest blessing of the Earth is a green, vibrant future, embodying Fuhai's mission of "Fuhai for the world." Bohai Bay, where the company is located, contains the industrial core of the company, and the designer takes the waves as the design inspiration. Waves represent the spirit of struggle and breakthrough, reflecting the brand's positioning of "courageous breakthrough".
Llamk'ay Pacha: The project started in September 2022 in Guangzhou and finished in January 2023 in Guangzhou.
Purichiy Puriy: Through this VI design, Fuhai demonstrates its commitment to environmental protection, establishing a good corporate social responsibility image and promoting the development of the clean energy industry.
Huñu Runakuna: Shuxia Pang, Maffione Tiziano,
Xiuping Fan, Jiali Wu