Infinite Borders Marka Riqsichiq by Netease Games Art Design Center is a highly esteemed winner of the very prestigious 2025 A' Design Award Quri Premiu in Shuyu Kamay Competition Category.
QuriShuyu· 2025
Infinite Borders Marka Riqsichiq
by Netease Games Art Design Center
Client: NetEase Games
A' Design Award Quri Premiu Winner in Shuyu Category
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- Verified Award Winner
- Verify Award Status for #162820
The Design
About Infinite Borders Marka Riqsichiq
Infinite Borders nisqaqa Kimsa Suyukuna (Three Kingdoms) pachapi churasqa yuyaysapa pukllaypaq huk marka riqsichiqmi. Marka siq'iqa sutipa siq'i-qillqa sanampankunamanta hinallataq yuyaysapa pukllaypa tawak'uchu ñiqch'a rikch'ayninmanta paqarimun. Yana, puka, yuraq llimp'ikuna, Han Qhapaq Ayllu pachapi ancha munasqa kaqkuna, ñawpaq llimp'ikuna hina llamk'achisqa kanku. P'alta qillqa-ñawch'i siq'ikunaqa yanapaq ruraykunam kanku. Kunan pacha qillqa-siq'iwan huk allin wakichisqa, p'alta qhaway ruraykuna hunt'asqa kan. Kay ruwayqa digital willakuq raphikunapi, llamk'achiqpa qhaway pantallankunapi, mit'usqa imakunapipas churasqa kan, hinaspapas qhaway hukllachasqa kayninta waqaychaspa tukuy ñankunaman mast'arikuyta atin.
The Recognition
About the A' Design Award Quri Premiu
Infinite Borders Marka Riqsichiq A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Infinite Borders Marka Riqsichiq ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Infinite Borders Marka Riqsichiq munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimensions & Packaging
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- Tags
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Production Technology
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Design Challenge
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Research
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiration
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Project Duration
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Operation Flow
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- Team Members
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Image Credits
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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