Pacific Aquarium Musuqyachiy by Mikayla Gao

Pacific Aquarium Musuqyachiy by Mikayla Gao is a highly esteemed winner of the very prestigious 2025 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2025

Pacific Aquarium Musuqyachiy

by Mikayla Gao

A' Design Award Fierru Premiu Winner in Shuyu Category

11,141

Verified Award Winner

Verify Award Status for #164272

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pacific Aquarium Musuqyachiy

California Uraypi aswan hatun challwa wasi kasqanrayku, Pacific Aquarium nisqaqa Pacífico mama quchapa ashkha imaymana kawsayninkunata rikuchin. Kay musuqyachiyqa ñawinchay allin kayninta yuyariy atiynintawan allinchasqa, sutintapas pisiyachisqa karqan The Pacific Aquarium nisqaman. Kay ruwayqa yaku hina kuyuq rikchaykunayuq sapaq qillqawanpas, mama quchapa kallpasapa kayninta yuyanchaspa, challwa wasipa haykuypaq, yachachiy, waqaychay llank'ayninkunata kallpanchaspa, huk tikrakuq, huñusqa rikuy kayniyuq.

The Recognition

About the A' Design Award Fierru Premiu

Pacific Aquarium Musuqyachiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Pacific Aquarium Musuqyachiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Pacific Aquarium Musuqyachiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Southern California’s largest aquarium, the Pacific Aquarium showcases best representing the Pacific Ocean’s rich diversity. The rebranding improved legibility and memorability and simplified the name to "The Pacific Aquarium." The design features fluid shapes and a custom font, evoking the ocean’s dynamic nature and reinforcing the aquarium’s mission of accessibility, education, and conservation through an adaptable, cohesive visual identity.
Dimensions & Packaging: The new identity system is applied across all physical and digital touchpoints, including posters, signage, and stationery set. The identity also spans the aquarium’s desktop and mobile website, ensuring accessibility and fluid user experience across all platforms. The generative card tool provides members with customizable design options for their membership cards.
Tags: rebranding, brand identity, concept, institutional communication, graphic, logo, generative design, font design, ArtCenter College of Design
Production Technology: The design was inspired by the fluidity of the ocean, and translated into a custom modular font. The exhibition typeface was developed using generative design techniques to create symbols reflecting the urgency of ocean conservation. The design was applied across various media, ensuring visual coherence from small-scale digital assets to large-scale physical installations, providing a consistent identity for the Pacific Aquarium.
Design Challenge: The hardest part of this design activity was balancing the need for a modern, cohesive identity while preserving the educational and conservation values of the Pacific Aquarium. The challenge lay in creating a fluid, adaptable design that worked across various media platforms, from digital interfaces to large-scale exhibits.
Research: I analyzed the branding of existing aquariums and conservation organizations by collecting visual data from their exhibits, signage, and digital platforms, and reviewing user feedback and engagement metrics to understand public perception. The research helped shape a design that fosters engagement, enhances the visitor experience, and encourages a deeper connection between the aquarium and the community. This adaptable identity improved branding while bridging the gap between design, education, and environmental awareness, creating a more engaging and effective experience for all audiences.
Inspiration: The new identity serves as a “window,” embracing the ocean’s dynamic and inclusive nature while connecting visitors to the marine world. It reflects the aquarium’s mission to educate, engage, and promote ocean conservation. The open, adaptable design elements invite audiences to explore marine life, reinforcing the Pacific Aquarium’s role as an accessible gateway to learning about the ocean and its ecosystems.
Project Duration: This project was completed over 14 weeks, from September 15, 2023, to December 15, 2023, as part of my coursework at ArtCenter College of Design in Pasadena, California.
Operation Flow: The creation of a new identity for the Pacific Aquarium brings a more accessible and inclusive design, ensuring maximum impact on the institution’s mission. The fluid, modern design system is applied consistently across all physical and digital platforms, from exhibit signage to online content, making it easily recognizable to visitors. The customizable membership card system further enhances visitor interaction. This cohesive visual identity strengthens the connection between the aquarium and its audience, fostering recognition and engagement with educational and conservation initiatives.
Team Members: Mikayla Gao
Image Credits: Image #5: Should Wang, Tainan Art Museum, 2019, Unsplash.