Yummy Ip Siq'ichay by Du Qingyu and Zhang Jun

Yummy Ip Siq'ichay by Du Qingyu and Zhang Jun is a highly esteemed winner of the very prestigious 2025 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2025

Yummy Ip Siq'ichay

by Du Qingyu and Zhang Jun

Client: Joy Studio

A' Design Award Burunsi Premiu Winner in Shuyu Category

11,908

Verified Award Winner

Verify Award Status for #165133

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yummy Ip Siq'ichay

Kay siq'ichay huñuqa sapa p'unchaw kawsaypa mana sasa kusikuyninkunata hap'iymanta kallpachasqa kachkan. Llimp'ikunapa tantanakuynin kusikuy pachata ruwanapaq chaymanta runakunapa kusikuy sientunkunata rikurichinapaq rurasqa. Personajekunapa mikhuykunata munakunankuta rikuchikun paykunapa uyankupi rikuriymanta chaymanta cuerpokunapaq tikraymanta mikhuyta hap'ispa. Kay siq'ichay huñuqa marca willanapaq chaymanta rurukuna phawaypaq churakuyta atinman, marca riqsiyta wiñachinapaq chaymanta llamk'aqkunapa sunqu munayninkunata hunt'achinapaq.

The Recognition

About the A' Design Award Burunsi Premiu

Yummy Ip Siq'ichay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Yummy Ip Siq'ichay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Yummy Ip Siq'ichay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
Dimensions & Packaging: Image size 1800Pixels x 1800Pixels
Tags: character design, food, colorful, illustration, happiness
Production Technology: This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
Design Challenge: 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
Research: The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
Inspiration: This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
Project Duration: The project started in April 2023 in Beijing and finished in June 2023 in Beijing
Operation Flow: An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
Team Members: Du Qingyu
Zhang Jun
Image Credits: Du Qingyu