Texture Maker Marca Musuqyachiy by Texture Maker Enterprise Co. Ltd.

Texture Maker Marca Musuqyachiy by Texture Maker Enterprise Co. Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.

QullqiShuyu· 2025

Texture Maker Marca Musuqyachiy

by Texture Maker Enterprise Co. Ltd.

Client: Texture Maker Enterprise Co., Ltd.

A' Design Award Qullqi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #165552

View at A' Design Award Press Release Award Badge

Colors

The Design

About Texture Maker Marca Musuqyachiy

Texture Maker, mikhuy textura diseñopi yachaqkaq hina churakusqa, marcanta estrategian identidadninwan musuqmanta churarqan tukuy pacha wiñariyta yanapanaypaq. Mikhuy yachay diseño yachaykunapi sayasqa, musuq sistema rikuchin imayna rantiqkunawan kuska rikurikuq rurukunata ruwayta. Achka killakunapi hawa marca equipokunawan ukhu parlaykunawan, rikuchin musuq ruwaykunata pusay atiyninta, imaymana allichaykunata qoy atiyninta, hinaspa tukuy pachapi kusikuypaq musphakuypaqpas mikhuy experienciakunata ruway atiyninta.

The Recognition

About the A' Design Award Qullqi Premiu

Texture Maker Marca Musuqyachiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Texture Maker Marca Musuqyachiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Texture Maker Marca Musuqyachiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Tags: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Production Technology: Adobe Creative Suite, Co-create Workshop
Design Challenge: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Research: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Inspiration: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Project Duration: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Operation Flow: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Team Members: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Image Credits: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN