Qullqi Shuyu · 2025
Rotary Sans Qillqana Rikch'ay
by Paul Robb and Moira Bartoloni
- A' Design Award Qullqi Premiu 2025 in Shuyu
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 81,828
- Verification code B4A69D0F3E · Verify this award
Colors
About Rotary Sans Qillqana Rikch'ay
Rotary Sans nisqaqa huk OpenType qillqana rikch'ay, mana t'ipiyniyuq, tupuy ruwaykunayuq chaymanta pisilla rikch'ay t'ikrakuykunayuq. Pira hinam ruwasqa tinta waqaychanakunayuqmi, chaykunaqa ñawinchay atiyta yanapan chaymanta sapaq rikuna elementota yapan. Kay qillqana rikch'ayqa hunt'a Latin qillqa tantayta qun, chaymanta hukniray qillqakunata tantachisqa qillqakunatapas, imaymana qillqay llamk'aykunapaq. Chay ruwayninqa ch'uya kayta chaymanta tupaqayta rikuchin, marca ruwaypaq hina contextokunapaq allin kananpaq. Rotary Sans achkha llasaq kayninkunawan chaymanta estilokunawan hamun, digital nisqapi chaymanta impresion nisqapi llamk'achinapaq, maypichus ñawinchay atiy chaymanta kikin rikuy necesitakun.
About the A' Design Award Qullqi Premiu
Rotary Sans Qillqana Rikch'ay A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Rotary Sans Qillqana Rikch'ay ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Rotary Sans Qillqana Rikch'ay achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
- Dimensions & Packaging
- The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
- Tags
- Type design, Typeface, Specimen
- Production Technology
- The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
- Design Challenge
- The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
- Research
- The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
- Inspiration
- Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
- Project Duration
- Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
- Operation Flow
- The presentation box was gifted to the first ten companies that purchased the complete typeface family.
- Image Credits
- Paul Henry Robb
