Art of The A9 Qatay Ruwana by Deniz Erciyas

Art of The A9 Qatay Ruwana by Deniz Erciyas is a highly esteemed winner of the very prestigious 2025 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2025

Art of The A9 Qatay Ruwana

by Deniz Erciyas

Client: Deniz Erciyas

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #168252

View at A' Design Award Press Release Award Badge

Colors

The Design

About Art of The A9 Qatay Ruwana

A9 parlante qataypa Artin pachamamapa ritmuyninta, Istanbulpa puririyninta, tunupa wayaqkunapa pukllayninwanpas maskhayta qayarin. Mama quchapa mana samay kuyuyninmanta tunupa mana rikukuq wayaqkunamantapas inspirachasqa, kunan pacha geometric formakunawan thak samay color paletawan kay kallpasapa puririyta hap'in. Tunu pukyu-manta aswan, parlante huk arte ruwaypi wichasqa, tunu uyariy ñawi qhawariywan tantachasqa.

The Recognition

About the A' Design Award Fierru Premiu

Art of The A9 Qatay Ruwana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Art of The A9 Qatay Ruwana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Art of The A9 Qatay Ruwana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design was created to celebrate the 10th anniversary of the Bang & Olufsen A9 Speaker. Inspiration is primarily drawn from simplicity, colors, shapes, and the beauty of nature, including its patterns and textures. A particular focus is placed on expressing the perception of nature through abstract forms. However, observations and influences are blended and transformed, allowing them to be reimagined through a unique perspective.
Dimensions & Packaging: Vectorel pattern drawings can adjust to any size.
Tags: Pattern Drawings, Geometric Shapes, illustration
Production Technology: Pen and paper take priority in the creative process, which led to starting the Art of A9 cover with hand-drawn sketches. An experimental approach was taken by cutting out shapes and positioning them on the surface of the speaker. Afterward, the design was converted to vector format and redrawn using Illustrator. Given the circular surface of the speaker, precise adjustments were required to ensure proper alignment. Following the provided guidelines, the design was finalized digitally and shared with the B&O team.
Design Challenge: In this special project, it was a challenge to create a beautiful, stylish, and sculptural design while incorporating various light and color tones across different architectural styles—each more elegant than the last, appealing to diverse tastes. The goal was to design something that people could gaze at repeatedly without feeling boredom, bringing them joy. I began the project with great excitement and focus, and all the difficulties I encountered were soon forgotten once the design was completed.
Research: Music transports me to another world, where endless dreams are created, allowing me to feel free, independent, and truly original. Drawing and designing evoke the same emotions, nourishing my creativity. The two practices reinforce and support each other, giving me the sensation of being lost in the abstract, surrounded by colors in another dimension—an incredibly fulfilling experience.
Inspiration: The aim is to create something distinctive in a world where similarity often prevails, enabling individuals to discover their unique colors and originality while reminding them of their inherent uniqueness. Designs with a soul are intended—simple yet vibrant and joyful creations, personalized rather than narrated. The ultimate purpose is to touch people's hearts, souls, and consciousness.
Project Duration: The project commenced in September 2022 on a global scale, with its completion in December of the same year. The covers were then exhibited and made available for sale in June 2024.
Operation Flow: An image is created that transcends the walls, transporting us into nature. As the world evolves and we increasingly spend time in cities and homes, the idea was to bring us back to that natural world through both the unique sounds of music and the visual impact of art. The intention was to capture the essence of the wave, the sun, the green, and the natural flow of life within geometric forms. Given that the audience possesses a 'designer spirit,' is inspired by design, and has a heightened awareness of the environment and nature, it is aimed to convey the sounds, colors, and scents of nature through this work.