Grovehood Collective Marka Ruwana by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.
QullqiShuyu· 2025
Grovehood Collective Marka Ruwana
Client: Cansu Dagbagli Ferreira
A' Design Award Qullqi Premiu Winner in Shuyu Category
- 53,600
- Verified Award Winner
- Verify Award Status for #168860
The Design
About Grovehood Collective Marka Ruwana
Grovehood Collective yanapan allpa kuyaq uchuy chakrakunawan, Países Bajos suyupi huk sut'i aceituna aceite virgen extra markanta ruwanapaq. Qhaway rikuchiyqa ñawpa kawsayta hinaspa kunan pacha kawsayta tupachin, cheqaq kayninta hinaspa qatinapaq kayninta kallpanchaspa. Huk ñawpaq pacha unanchasqa etiqueta sapanchasqa kuchusqa ruwaykunawan hinaspa allin qillqaywan, makiwan ruwasqa yachayta rikuchin, aceituna paqarimusqanmanta tukuy willakuykunata qawachispa. Aceituna muyuriykunawan simboloqa yupaychan ayllu chakrakunaq k'uchakusqankuta, paykunaq pachankum kay ruruta muyurin, hinaspa allpamanta llimphukunam rurumanta pacha paqarimusqanta qawarichin, huñunakuyniyuq q'ipina sistemata ruwaspa.
The Recognition
About the A' Design Award Qullqi Premiu
Grovehood Collective Marka Ruwana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Grovehood Collective Marka Ruwana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Grovehood Collective Marka Ruwana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
- Dimensions & Packaging
- 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
- Tags
- olive oil, gourmet, olive, packaging, label design, custom cut, branding
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
- Design Challenge
- Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.
Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color - Research
- A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
- Inspiration
- The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
- Project Duration
- Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU - Operation Flow
- First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.
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