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Zoom Rikuchiy Qillqa by Zoltan Berta

Zoom Rikuchiy Qillqa by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 A' Design Award Qullqi Premiu in Qillqasqa Kamay Competition Category.


QullqiQillqasqa· 2025

Zoom Rikuchiy Qillqa

by Zoltan Berta

A' Design Award Qullqi Premiu Winner in Qillqasqa Category

Colors

The Design

About Zoom Rikuchiy Qillqa

Zoom rikuchiy (Runakuna Yachaywasin, Budapest llaqtapi) museopa tantasqa imakunaman mana sapa kuti hinallachu rikuchin. Yachaykuna churayninqa rikuy tikraykunawanmi rurasqa kan, imakunata achkha imakunatataq musuq rikuymanta rikuchispa. Qillqaqa kay ñanta rikuchiyta munan hukniray siq'i ruwaykunawan, qillqa watasqawan chaymanta imprimiy allichaykunawan. Qillqapa ukhu tullunpiqa sapankama kaq siq'i rurasqa tarikun sapa qillqapaq, chayqa Hungaria runakuna artenpi tarikuq sirasqa siq'ikunamanta musuqmanta t'ikrasqa. Rikuchiyqa art1st Design Studio nisqanmanta ruwasqa karqan, umalliq ruwaq Daniel Taraczky nisqawan.

The Recognition

About the A' Design Award Qullqi Premiu

Zoom Rikuchiy Qillqa A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Zoom Rikuchiy Qillqa ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Zoom Rikuchiy Qillqa achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging
Dimensions: 225 x 225 mm
232 pages
Tags
book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology
Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration
Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration
2024 Budapest
Team Members
Catalogue Graphic designer: Zoltan Berta
Image Credits
Product photos: Zoltan Berta

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