Omar Khayyam Kartel Qatichinakuy by Vahid Mirzaei

Omar Khayyam Kartel Qatichinakuy by Vahid Mirzaei is a highly esteemed winner of the very prestigious 2025 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.

QullqiShuyu· 2025

Omar Khayyam Kartel Qatichinakuy

by Vahid Mirzaei

Client: Vahid Mirzaei Design

A' Design Award Qullqi Premiu Winner in Shuyu Category

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Verified Award Winner
Verify Award Status for #169346

View at A' Design Award Press Release Award Badge

Colors

The Design

About Omar Khayyam Kartel Qatichinakuy

Omar Khayyam nisqaqa llaqta ukhupi kartelkunaq qatichinakuynin, chaymi Persia harawiq Omar Khayyampa harawinkunata riqsichin. Kay kartelkunaqa harawiqpa paqarisqanmanta 975 wata huntasqanta yuyarichin. Sapa kartelmi Persia qillqa siq'iyta inglés simiman t'ikrasqawan hukllachan, chay t'ikrasqataq hanaq lluq'i k'uchupi churasqa kachkan. Qillqa siq'iyqa ñawpa Persia sumaq qillqaymanta hamun, hinaspa runa hunt'a llaqta kitikunapi allin ñawinchanapaq allichasqa kachkan. Sapa kartelqa 150 por 107 centímetro sayayniyuqmi, CMYK llimp'ikunatataq 300 dpi nisqapi apaykachan. Kay qatichinakuytaqa Tehran llaqtapi metro sayanakunapi hukkuna llaqta kitikunapipas rikuchisqa karqan.

The Recognition

About the A' Design Award Qullqi Premiu

Omar Khayyam Kartel Qatichinakuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Omar Khayyam Kartel Qatichinakuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Omar Khayyam Kartel Qatichinakuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.
Dimensions & Packaging: 150 cm X 107 cm
CMYK color
300 dpi
Tags: Khayyam, Poster, Calligraphy, Typography, color, life, minimal
Production Technology: The posters utilize digital typography, combining Persian calligraphy with modern graphic design principles. The process involved custom type design, composition refinement, and digital rendering to ensure clarity and aesthetic harmony. The typography is crafted to evoke the elegance of classical Persian script while maintaining legibility for contemporary audiences in public spaces.
Design Challenge: Balancing traditional Persian calligraphy with modern digital typography was a key challenge. Ensuring readability in busy urban settings, maintaining cultural authenticity, and integrating bilingual content harmoniously required meticulous composition. Additionally, adapting the artwork for various public spaces while keeping a cohesive visual identity posed a creative and technical challenge.
Research: Omar Khayyam was a Persian poet, mathematician, and philosopher whose quatrains explore existential themes, fate, and the passage of time. His poetry has influenced visual arts, literature, and philosophy worldwide. In design and typography, his verses inspire expressive forms, merging aesthetic beauty with intellectual depth. This project extends his legacy into public art, engaging new audiences with his profound reflections.
Inspiration: The project was inspired by Khayyam’s timeless wisdom and its relevance to modern life. His poetry explores fate, existence, and the fleeting nature of time, themes that resonate deeply today. The idea of bringing classical Persian literature into contemporary public spaces came from a desire to bridge history, art, and everyday life, creating moments of reflection amid the urban rush.
Project Duration: The project started in February 2023 in Tehran and finished in June 2023 in Tehran, and was exhibited in Metro stations and urban spaces in May 2023.
Operation Flow: The interaction happens as passersby encounter the posters in urban spaces, catching their eye with intricate Persian typography. The key frames include the first glance, where the poetry’s visual elegance intrigues, followed by reading the English translation, offering accessibility. The final frame is reflection, where viewers connect with Khayyam’s words, making his poetry a part of their thoughts and urban experience.
Image Credits: Designed by Vahid Mirzaei