Jo Kafe Mikhuna Wasi by A4DH Branding Services

Jo Kafe Mikhuna Wasi by A4DH Branding Services is a highly esteemed winner of the very prestigious 2025 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2025

Jo Kafe Mikhuna Wasi

by A4DH Branding Services

Client: A4 Design House

A' Design Award Burunsi Premiu Winner in Shuyu Category

15,009

Verified Award Winner

Verify Award Status for #169504

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jo Kafe Mikhuna Wasi

Jo, musuqmanta ruwan allin mikhunata raymichakuy hina malliymanta, tinkuymanta, rakinakuy pachakunamanta. Marca identidadqa rurasqa kachkan wawakunamanta abuwakunakama llapa runata munachananpaq, chiqap kaywan sumaq ruwaywan. Malliy imaymana kay sunqu tinkuywan chawpipi, qhaway identidadqa kunan pacha sumaqninta hap'ipakun. Q'umir llimp'ikuna qawarichin pachamamata, wiñayta, waqaychayta. Mikhuymanta siq'iy grafikakuna willakuyta kallpachanku, kunan pacha logotipoqa facil kayta aventuraninwan chaninchan. Tukuynin huk hina experiencia llapan tupanakunapi.

The Recognition

About the A' Design Award Burunsi Premiu

Jo Kafe Mikhuna Wasi A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Jo Kafe Mikhuna Wasi sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Jo Kafe Mikhuna Wasi mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
Dimensions & Packaging: We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
Tags: rebranding, brand identity, identity design, logo redesign, visual language
Production Technology: Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points.
Design Challenge: The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
Research: Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
Inspiration: The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
Project Duration: The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
Operation Flow: A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
Team Members: Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designers: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani