Pedro Panetto nisqap Espada Selvagem Rikuchiy Kawsay diseñon

Pedro Panetto nisqap Espada Selvagem Rikuchiy Kawsay diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2025 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2025

Espada Selvagem Rikuchiy Kawsay

Pedro Panetto rurasqa

Mañakuq: Pedro Panetto

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

11,702

Taripasqa Premio Atipaq

#170535 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Espada Selvagem Rikuchiy Kawsay nisqamanta

Espada Selvagem nisqaqa huk rikuchiy kawsaymi, Brasil llaqtapi ñawpa pachamanta espada pukllaq huñunakuypaq ruwasqa. Kay diseñoqa ñawpa yupaychasqa animalkunamanta yuyaymanasqa, mosoq kawsayman tikrasqa. Uturunkuta akllarqanku, kay uywa Brasil llaqtapi paqarisqanrayku, hinallataq utqhayta, kallpata, hinaspa maqanakuy munayta rikuchisqanrayku. Uturunkupa qara tuqmiykunaqa muyu muyu kaqkunawan ruwasqa kanku, chaymi kuyuyta rikuchin. Kay siq'ipa tinkusqan "golden ratio" nisqa kikinchaywan ruwasqa. Kay unancha vector nisqa formapi ruwasqa kachkan, chayrayku kay identidadta churay atikun p'achakunapi, señalkunapi, librokunapi, medallakunapi, wiphalakunapi, hinaspa social media nisqakunapi, achka hatun-uchuy tupuykunapi.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Espada Selvagem Rikuchiy Kawsay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Espada Selvagem Rikuchiy Kawsay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Espada Selvagem Rikuchiy Kawsay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Tupukuna & P'istuy: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Etiquetakuna: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Ruway Tecnología: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Diseño Sasachakuy: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
T'aqwiy: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Kallpachay: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Llamk'ay Pacha: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Purichiy Puriy: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.