Heyday Center Ranti Kamachiy Riqsichiy by Sha Feng and Jiayi Lu

Heyday Center Ranti Kamachiy Riqsichiy by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2025

Heyday Center Ranti Kamachiy Riqsichiy

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #170737

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heyday Center Ranti Kamachiy Riqsichiy

Heyday Center nisqaqa huk ranti kamachiy riqsichiymi, kay riqsichiyqa huk yachay wasipaqmi rurakurqan, pikunachus kuraq atiy yachachiyta, hampiyta, hinaspa hawa llaqtapi yachayta yanapayta qun. Chay unancha (logo) huk wichariq wiphalata rikuchin, kayqa sapa kuti ñawpaqman rispa, kikin allinchakuyta rikuchin. "H" qillqaqa iskay kaq figurakunamanta rurasqa, huk yupay "1" nisqamanta, allin hinaspa mana allin rikcharisqa formapi churasqa, hinaspa huk patapi chayayta rikuchinanpaq. Anqas llimp'iqa hatun llimp'i hina churasqa, yuyaywan, allin ruway yachaywan, hinaspa thak kayta rikuchinanpaq. Kay riqsichiyqa yachay wasip willakuykunawan ruwasqa maskaymanta rikchakuyninta qhaway hina.

The Recognition

About the A' Design Award Fierru Premiu

Heyday Center Ranti Kamachiy Riqsichiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Heyday Center Ranti Kamachiy Riqsichiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Heyday Center Ranti Kamachiy Riqsichiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags: Branding, Corporate Identity, Sports, Fitness
Design Challenge: The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research: The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration: The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

Read the Press Release