Burunsi Shuyu · 2025
Powerbuilding Marka Kikinkay
- A' Design Award Burunsi Premiu 2025 in Shuyu
- Estimated Number of Design Views: 12,355
- Verification code 2AFAA5FB74 · Verify this award
Colors
About Powerbuilding Marka Kikinkay
PowerBuilding nisqaqa Nueva Yorkpi kallpachakuy proyectom, yachaywan ejercicio yachachikuywan tantachisqa. Sistema visual nisqaqa elementos gráficos nisqapi sayachisqa: muyukunam mikhunata rikuchin, zigzagkunam qhali kayta qawarichin, chiqan siq'ikunataqmi kallpata rikuchin. Diseño nisqaqa iskay qillqa rikch'ayta huñun: huk tipografía monoespaciado tecnológico nisqawan huk negrita grotesco nisqawan, kallpata rikuchispa. Paleta cromática nisqañataqmi pukamanta azulman degradado nisqapi rurasqa, chaynam markataqa industria fitness Estados Unidos nisqapi común solucionkunamanta sapalla rikuchinapaq yanapan. Ruwayñataqa kaymi huñusqa identidad visual nisqa, medios digitales impresospi mirachiy atikuq.
About the A' Design Award Burunsi Premiu
Powerbuilding Marka Kikinkay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Powerbuilding Marka Kikinkay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Powerbuilding Marka Kikinkay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Press Kit
- Unique Properties
- PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.
As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity. - Tags
- Identity, Logo, Sport, Brand Identity
- Production Technology
- Digital printing
- Design Challenge
- A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
- Research
- During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
- Inspiration
- PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
- Project Duration
- This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
- Operation Flow
- My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information. - Image Credits
- Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros
