Xun Zuo nisqap Roots Zines diseñonqa Qillqasqa Kamay Atipanakuy T'aqapi 2025 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiQillqasqa· 2025

Roots Zines

Xun Zuo rurasqa

Mañakuq: Xunzuodesign

Qillqasqa T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#172635 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Roots Zines nisqamanta

Kay t'aqayuq qillqasqaqa uchuy qillqakuna (zines) nisqamanta ruwasqa, sapa qillqasqan willakuqkunapa kikin kayninkuta rikuchiq qhaway simiwan kamayasqa. Nueva York llaqtapi kaphé wasikunamanta yuyarispan, musuq chayaykuqkuna imaynatataq tinkuyta hinaspa chay llaqtapi kawsaq kasqankuta tariyta rikuchin. Sirasqa hinaspa vacío nisqapi wisq'asqa ruwasqan mana wiñaypaq kayninta chaymanta sunqumanta llakiykunata musyachin. Sapankupa willakuyninkunwan, kay llamk'ayqa uchuy negociokunapaq kawsaypaq chaninchasqankuta riqsichin, sunqu kamaytataq llapa runakunata huk'llachasqa kananpaq yanapana hina musuqmanta qhawan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Roots Zines A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Roots Zines sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Roots Zines mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Tupukuna & P'istuy: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Etiquetakuna: Zine, Book, Ethnographic Research, Branding, Customer Experience
Ruway Tecnología: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Diseño Sasachakuy: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
T'aqwiy: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Kallpachay: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Llamk'ay Pacha: An ongoing project started in August 2022. The most recent update was in July 2024.
Purichiy Puriy: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.