Du Qingyu and Dong Xiuxiu nisqap Piggy Express Marca Uywa Rikch'ay Ruray diseñon

Du Qingyu and Dong Xiuxiu nisqap Piggy Express Marca Uywa Rikch'ay Ruray diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2026 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2026

Piggy Express Marca Uywa Rikch'ay Ruray

Du Qingyu and Dong Xiuxiu rurasqa

Mañakuq: Piggy Express Creative Design Team

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

8,918

Taripasqa Premio Atipaq

#173387 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Piggy Express Marca Uywa Rikch'ay Ruray nisqamanta

Piggy Express nisqaqa huk marca uywa rikch'ay rurasqam, huk apaykachay mañakuy servicio nisqapaq kamasqa. Kay uywa rikch'ayqa marcapa logo nisqanpi khuchi unanchata huk sumaq puriy masiman tikran. Ancha k'anchayniyuq llimp'ikunawan qhawana rikuyta 42 porcientowan yapan, hinaspa sapaq llanthu rikch'aynin lliw willakuy hap'inakunapipas riqsisqa kananpaq yanapan. Kuyuchisqa siq'ikunaqa ruwanakunapi apaykachaqkunata pusan, imayna cupon chaskiy hinaspa ñan qatipay hina ruwaykunapi. Kay uywa rikch'ayqa kimsa chunka kuti rikch'ay allichaywan sumaqchasqa karqan, hinaspa China llaqtakunapi pachak masnin runakunawan yachapasqa karqan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Piggy Express Marca Uywa Rikch'ay Ruray A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Piggy Express Marca Uywa Rikch'ay Ruray sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Piggy Express Marca Uywa Rikch'ay Ruray mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Tupukuna & P'istuy: The sizes depend of the media where it is applied
Etiquetakuna: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Ruway Tecnología: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Diseño Sasachakuy: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
T'aqwiy: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Kallpachay: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Llamk'ay Pacha: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Purichiy Puriy: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Huñu Runakuna: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Siq'i Hayñikuna: Piggy Express