Jake Wilkins nisqap Yuplet Branding Empresa Riqsichiy Unancha diseñon

Jake Wilkins nisqap Yuplet Branding Empresa Riqsichiy Unancha diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2026 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2026

Yuplet Branding Empresa Riqsichiy Unancha

Jake Wilkins rurasqa

Mañakuq: Yuplet

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

7,360

Taripasqa Premio Atipaq

#175650 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Yuplet Branding Empresa Riqsichiy Unancha nisqamanta

Yuplet Branding nisqaqa huk empresa riqsichiy unancha kaqmi, makiwan ruwasqa hinaspa pachamamata amachaq rantikuykunapa qhatu pampanpaq kamarisqa. Kay sistemaqa killa wachiy hina rikch'ayman t'aqllisqa kachkan, chaymi kikillanta churakun sapaq qillqa unanchapi, siq'ikunapi, dibujokunapi hinaspa panelkunapi. K'anchaq q'umir llimp'iqa rantiqkunapa purinanta unanchan, sumaq kulli llimp'itaq qhatuqkunata pusaykun, chhaynapi sapa runa huñu ch'uya rikch'ay unanchayuq kanku. Muyu rikch'aykuna, sinchi t'aqakuy llimp'ikuna hinaspa celularpaq ñawpaqta yuyaykusqa unanchakuna, wayna sipas rantiqkunawan maskhapaymanta hurqusqa, kay riqsichiy unanchata digital hinaspa liqisqa tupanakunaman mast'arinku. Digital ruwaykunaqa vector nisqa formatopi wakichisqa karqan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Yuplet Branding Empresa Riqsichiy Unancha A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Yuplet Branding Empresa Riqsichiy Unancha sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Yuplet Branding Empresa Riqsichiy Unancha mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Tupukuna & P'istuy: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Etiquetakuna: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Ruway Tecnología: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Diseño Sasachakuy: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
T'aqwiy: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Kallpachay: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Llamk'ay Pacha: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Purichiy Puriy: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Huñu Runakuna: Jake Wilkins