Jiangnan Collection Rikch'ay Riqsichikuy by Rui Deng

Jiangnan Collection Rikch'ay Riqsichikuy by Rui Deng is a highly esteemed winner of the very prestigious 2026 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2026

Jiangnan Collection Rikch'ay Riqsichikuy

by Rui Deng

Client: Universiti Putra Malaysia

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiangnan Collection Rikch'ay Riqsichikuy

Jiangnan Collection nisqaqa huk rikch'ay riqsichikuy kaspa, China suyup uray llaqtakunapi unu llaqtakunamanta hamut'asqa. Kay diseñoqa ñawpa wasi ruwaykunata, mayukunata, sapa p'unchaw kawsay rikuykunatapas musuqmanta t'ikrachin geometría churaywan huk musuq llimp'i sistemawanpas. Kawsay unanchakunaqa huk hatunyachiy atina gráfico sistemaman tukuchisqa kachkan, chaymi kawsay ruwasqakunaman hina seda chalinakunaman, papel vasokunaman, liwru unanchakunaman, fridge imán nisqakunamanpas allinta churakun. Kay llamk'ayqa digital siq'iy ruwaywanmi ruwasqa karqan, hinaspa CMYK nisqapi wakichisqa allin ñit'inapaq. Munayninqa kaymi: suyu ñawpa kawsayta kunan p'unchaw kawsaypa hukninman tukuchiy.

The Recognition

About the A' Design Award Burunsi Premiu

Jiangnan Collection Rikch'ay Riqsichikuy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Jiangnan Collection Rikch'ay Riqsichikuy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Jiangnan Collection Rikch'ay Riqsichikuy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jiangnan Collection is a contemporary visual identity inspired by the poetic landscapes of southern China. It reinterprets traditional water-town architecture, rivers, and everyday life through a modern compositional language and color system. The design transforms cultural imagery into a scalable visual system for lifestyle products such as silk scarves, paper cups, bookmarks, and souvenirs.
Dimensions & Packaging: The core artwork was created at a master resolution of 3600 × 3600 pixels at 72 DPI in CMYK color mode. The visual system is scalable and adaptable to multiple product formats. Standard application sizes include silk scarves at 900 × 900 mm, paper cups at 90 × 140 mm (wrap layout), bookmarks at 50 × 150 mm, and fridge magnets at 60 × 80 mm. All outputs follow ISO print standards to ensure consistent reproduction quality.
Tags: Jiangnan culture, cultural illustration, modern Chinese design, visual identity, souvenir design, lifestyle products, graphic system, heritage reinterpretation
Production Technology: The design was created using a digital illustration workflow based entirely on Adobe Photoshop. The composition was developed through layered construction, modular deconstruction of traditional forms, and geometric abstraction to reinterpret architectural and landscape elements into a contemporary visual language. Color grading and tonal harmony were refined through adjustment layers and blending modes. High-resolution, print-ready files were prepared in CMYK to ensure accurate reproduction for silk scarves, paper cups, bookmarks, and souvenir products.
Design Challenge: The main challenge of this project was balancing cultural authenticity with contemporary visual appeal. Translating traditional Jiangnan architecture and poetic landscapes into a modern graphic system required careful deconstruction and restructuring of classical forms without losing their cultural meaning. Another challenge was ensuring visual consistency and scalability across multiple product formats. Technical limitations in color reproduction and print compatibility were addressed through iterative testing and color calibration. The project required resolving tensions between heritage preservation, modern aesthetics, and industrial feasibility.
Research: Jiangnan Collection reinterprets the poetic landscapes of Southern China through a contemporary lens. By deconstructing water-town architecture and river rhythms into a modern geometric and color system, the design revitalizes regional heritage. This scalable visual identity seamlessly adapts to lifestyle products, from silk scarves to stationery, bridging traditional aesthetics with modern daily life.
Inspiration: Jiangnan Collection was inspired by the poetic landscapes of southern China and the desire to reinterpret traditional water-town culture for contemporary life. The project draws from classical Chinese architecture, riverside scenes, and everyday local imagery, translating them into a modern visual language through geometric composition and color design. The motivation was to bridge heritage aesthetics with modern lifestyle products, making cultural memory more accessible.
Project Duration: The project started in March 2025 in Shaoxing, China, and was completed in June 2025. The design development, visual research, and digital production were carried out by the design team, and the final artworks were prepared for application across multiple lifestyle products, including silk scarves, paper cups, bookmarks, and souvenir items.
Operation Flow: Users experience the design through everyday objects such as silk scarves, paper cups, bookmarks, and fridge magnets. The visual elements guide the eye through layered landscapes, creating a calm, story-like flow inspired by traditional water towns. As the design appears across different products, it transforms daily activities into moments of cultural reflection. The interaction encourages emotional connection, allowing users to engage with heritage aesthetics while enjoying modern lifestyle rituals.
Patents: Copyrights belong to Deng Rui and Zhang Chencan, 2025.
Team Members: Designer：Deng Rui
Image Credits: Image #1: Illustrator Deng Rui
Image #2: Illustrator Zhang Chencan
Image #3: Illustrator Deng Rui
Image #4: Illustrator Zhang Chencan
Image #5: Illustrator Deng Rui