Zuojiang Huashan Day Marka Riqsichiy Unancha by Xinyi Li and Yichen Zhu is a highly esteemed winner of the very prestigious 2026 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.
BurunsiShuyu· 2026
Zuojiang Huashan Day Marka Riqsichiy Unancha
Client: Zuojiang Huashan Day
A' Design Award Burunsi Premiu Winner in Shuyu Category
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- Verified Award Winner
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The Design
About Zuojiang Huashan Day Marka Riqsichiy Unancha
Zuojiang Huashan P'unchaw nisqaqa huk marka riqsichiy unanchan, Huashan qaqapi rumi llimp'isqakuna riqsichiq kultura raymipaq ruwasqa; chay Huashan qaqaqa Guangxi, China suyupi Teqsimuyu Herencia hina riqsisqan. Kay unanchaqa 2000 wata ñawpaq qaqa llimp'isqakunap siq'inkunata kunan pacha gráfico diseñowan hukllachan. K'ayra rikch'ayniyuq siq'ikunawan bronce tinya rikch'aykunawan huk hunt'asqa qhaway sistemata ruwanku, hinaspa Huashan sutip pinyin qillqanqa qaqa llimp'isqakunap llamk'ayninta yuyarichinanpaq churasqa kachkan. Ñit'isqa ruwasqakunapiqa kanku: hatun willakuy rap'ikuna, rap'i wayaqakuna, riqsichikuy tarjetakuna, qaqa llimp'isqakunamanta huk mayt'u, silicona maki watanakuna ima. Munayninqa kay ñawpa herencia kitita tukuy teqsimuyu runakunapaq riqsichiymi.
The Recognition
About the A' Design Award Burunsi Premiu
Zuojiang Huashan Day Marka Riqsichiy Unancha A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Zuojiang Huashan Day Marka Riqsichiy Unancha sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Zuojiang Huashan Day Marka Riqsichiy Unancha mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Zuojiang Huashan Day brand identity uniquely merges 2000-year-old Huashan Rock Art motifs with modern internationalist design. Unlike generic cultural branding, it integrates iconic elements like frog-shaped figures and bronze drum patterns into a cohesive visual system, with Huashan pinyin styled to mimic cliff-carving textures. This fusion creates a globally resonant symbol that elevates the World Heritage Site's visibility and energizes Guangxi's cultural tourism.
- Dimensions & Packaging
- Posters: 297mm x 420mm A3 vertical
Paper bags: 320mm x 450mm x 120mm
Huashan Rock Art Directory: 240mm x 60mm
Business cards: 85mm x 54mm
Wristbands: 200mm x 20mm adjustable
All digital assets are provided in vector AI EPS and high resolution raster PNG PDF formats for versatile applications. - Tags
- Huashan Rock Art, Cultural Heritage Branding, Visual Identity, Contemporary Design, Cultural Tourism, Guangxi Culture, Heritage Design, Visual System
- Production Technology
- The brand identity system was created using vector graphic software (Adobe Illustrator) for scalable high-fidelity visual assets. Posters and the Huashan Rock Art Directory are printed on 250g matte art paper with CMYK offset printing. Paper bags use 230g coated paper with reinforced handles. Business cards are printed on 300g premium cardstock with UV spot coating and wristbands are made of durable water-resistant silicone.
- Design Challenge
- The key challenge was balancing Huashan Rock Arts' historical authenticity with a globally resonant modern design. It was necessary to respect the Luoyue culture without oversimplifying motifs and to technically translate 2000-year-old cliff textures into scalable vectors. This was resolved by combining high-resolution scans with iterative testing, ensuring the design honors heritage while engaging contemporary audiences.
- Research
- This cultural heritage revitalization project aimed to make Huashan Rock Art accessible globally via contemporary branding. Field research and expert interviews were conducted to extract motifs then Adobe Illustrator was used to create a modern visual system validated by cultural workers and designers. The result balances historical authenticity with modern aesthetics promoting cultural exchange and boosting Guangxis tourism
- Inspiration
- The project is inspired by Huashan Rock Art, a World Cultural Heritage Site preserving the rituals of the ancient Luoyue people. The goal was to revitalize this millennia-old heritage for a global audience. By extracting iconic rock art motifs, the design connects ancient civilization with contemporary design, creating a visual language that honors history while fostering cross-cultural exchange.
- Project Duration
- The project was initiated in March 2025 in Zhejiang,China,and completed in July 2025 in Zhejiang.
- Operation Flow
- This brand identity system is designed for the Zuojiang Huashan Day cultural event. Visual assets such as posters paper bags and wristbands are distributed to attendees to enhance event engagement. The directory showcases Huashan Rock Art sites providing cultural context. Digital files are also available for online promotion ensuring the design reaches both on-site and global audiences to amplify cultural influence.
- Team Members
- Xinyi Li
Yichen Zhu
Zeyu Wu - Image Credits
- Image #1: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #2: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #3: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #4: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #5: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
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