Prepd Marka Riqsichiy by Cansu Dagbagli Ferreira

Prepd Marka Riqsichiy by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2026

Prepd Marka Riqsichiy

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award Burunsi Premiu Winner in Shuyu Category

6,988

Verified Award Winner

Verify Award Status for #181178

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Prepd Marka Riqsichiy

Prepd nisqaqa huk musuq mikhuy apachina platform, chaymi digital influencerkunap recetankunata allin wakichisqa mikhuykunaman tikran. Riqsichiynin huk sinchi, musuq sumaq rikch'aypi tiyan, mikhuy tecnología pachata tikrachinapaq wakichisqa. Huk yachaysapa logotypeyuq, chaypi ch'usaq k'itipi huk theqtina sarténwan, chaymanta sinchi qhawana Q'omer chaymanta Lima llimphikunawan, marka ruwaqkunawan mikhuqkunawan tinkuynintam kusichin. Rikuchiq, runa-ñawpaq foto ruwaykunawan chaymanta ch'uya geometríawan, Prepd nisqaqa scroll ruwayta huk hap'iy atina, allin kaqlla mikhuna experienciaman tikran.

The Recognition

About the A' Design Award Burunsi Premiu

Prepd Marka Riqsichiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Prepd Marka Riqsichiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Prepd Marka Riqsichiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Dimensions & Packaging: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Tags: food, app, delivery, digital, modern, colorful
Production Technology: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Design Challenge: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Research: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Inspiration: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Project Duration: 6 months, France and Saudi Arabia
Operation Flow: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.