Identity Created by Consumer (ICC) Kaq Ruwana: Empresapa Identidad Sistemanmanta by Jone Aleksiunaite

Identity Created by Consumer (ICC) Kaq Ruwana: Empresapa Identidad Sistemanmanta by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2013

Identity Created by Consumer (ICC) Kaq Ruwana: Empresapa Identidad Sistemanmanta

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Colors

The Design

About Identity Created by Consumer (ICC) Kaq Ruwana: Empresapa Identidad Sistemanmanta

Qillqasqa Rimay: "Rikuq Runakunapa Ruwasqan Identidad" nisqaqa huk kawsayniyoq empresapa identidad sistemanmi, kay tiempopa arte museonpaq ruwasqa. Kay sistemaqa iskay partesmanta huñusqa kachkan: huk sayaq parte hinaspa huk kuyuq parte. Sayaq partetaqa qillqasqa rikchariykuna hinaspa printasqa huñusqa kaqkuna ruwanku. Kuyuq partetaqmi rikuq runakunapa qusqan willaykunamanta ruwasqa kachkan. Sapa rikuq runaqa huknin sunqu unancha, hinaspa huk kuyuriy imagenta ruwan. Kay imakunataqmi qhipaman souvenirkunapaq, kuyuq rikchariykunapaq, hinaspa website nisqapi utaq digital pantallakunapi rikuchisqa kuyuq logotipopaqpas apaykachasqa kanku. Rikuchiy materialqa vector graficos nisqawan hinaspa grabasqa videowanmi ruwasqa kachkan.

The Recognition

About the A' Design Award Burunsi Premiu

Identity Created by Consumer (ICC) Kaq Ruwana: Empresapa Identidad Sistemanmanta A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Identity Created by Consumer (ICC) Kaq Ruwana: Empresapa Identidad Sistemanmanta sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Identity Created by Consumer (ICC) Kaq Ruwana: Empresapa Identidad Sistemanmanta mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus