Fattoria il Gambero - Winery Rikuy Identidad by Laura Ferrario

Fattoria il Gambero - Winery Rikuy Identidad by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2017

Fattoria il Gambero - Winery Rikuy Identidad

by Laura Ferrario

Client: Ferrariodesign

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #57420

Yanapakuykuna Maskay View at A' Design Award Press Release Award Badge

Colors

The Design

About Fattoria il Gambero - Winery Rikuy Identidad

Fattoria il Gambero qhatupi churakurqan kallpasapa hinaspa kunan pacha yuyayniyuq, paypaq ñawpaq pacha kawsayninta astawanpaq allin ruranapaq, chaytaq 1880 watamanta qallarirqan. Chayraykun churasqa "G" unanchay sumaqyachisqa; payqa rikuchikun botella kichaq waskhanta kichasqanta hinaspa rikchakun ñanta empresaman pusaqta. Qillqa rikch'ayqa mana patayuq yapan kallpata kay mana sut'i unanchaymanqa hinaspa watakun ñawpaq pachanta kunan pachamanqa mana hark'anaypaq. Llimpikuna qunmi tukuy imagenman musuq llanthunta, sichus wakin ñawpaq pacha rikch'aykuna waqaychasqaraq kanku, imaynachus Folleto p'anqanpi patayachisqapi.

The Recognition

About the A' Design Award Fierru Premiu

Fattoria il Gambero - Winery Rikuy Identidad A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Fattoria il Gambero - Winery Rikuy Identidad sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Fattoria il Gambero - Winery Rikuy Identidad yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
Production Technology: The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
Inspiration: The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
Project Duration: The project started in April 2004 an finish on May 2013
Team Members: Creative Director: Laura Ferrario
Photo: Sauro sorana
Image Credits: Fotoforma

Read the Press Release