The Rules of War Afichi Qutu by Mirna Noaman

The Rules of War Afichi Qutu by Mirna Noaman is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.

QullqiShuyu· 2020

The Rules of War Afichi Qutu

by Mirna Noaman

Client: International Committee of the Red Cross

A' Design Award Qullqi Premiu Winner in Shuyu Category

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Verified Award Winner

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Colors

The Design

About The Rules of War Afichi Qutu

Maqanakuypi Kamachikuykuna nisqaqa huk afichi qutum, tukuy runakunapaq maqanakuypi allin kawsaymanta hinaspa maqanakuykunapi hark'akuy kamachikuykunamanta. Kay qutuqa aswanta ch'usaq kitikunatam servichikun, mana ima llimp'ipas, mana ima siq'ipas, mana ima riqch'aypas maqanakuypi mayqin ladomanpas riqsichinanpaq. Tawa yuyaykunam rikuchin tukuy runakunapaq allin kawsay kamachikuypa hinaspa Quranpa qusqanku yachachikuykunata. Kay afichikunaqa Ramadan pachapi arabe rimaq hinaspa musulman uyariqkunaman kay kamachikuykunata aswan qayllachinanpaqmi ruwakurqan. Sapa afichim 1000 por 700 milímetro kaptin, iskaynin llimp'isqa hinaspa dijital servichikunapaqmi ruwasqa.

The Recognition

About the A' Design Award Qullqi Premiu

The Rules of War Afichi Qutu A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. The Rules of War Afichi Qutu ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. The Rules of War Afichi Qutu achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thought-provoking poster design series utilizes mostly negative space to illustrative conceptual ideas about the rules of restraint in conflict. The brief entailed to include no colors, shapes, or figures that could point fingers at any sides of warring conflict, and so the use of a neutral but powerful image was the answer.
Dimensions & Packaging: 1000 mm x 700 mm x 200 gm
Tags: Peace, War, Humanitarian, Quraan, Islam, Poster Design, Poster, Conflict
Production Technology: iPad Pro, Adobe Photoshop, Adobe Illustrator, Quraan, Red Cross Library
Design Challenge: The biggest obstacle creating visuals for a neutral and impartial organization whose communication work directly affects its ability to have the unique access it has to
Research: To kickstart, an observation of the perception of the Red Cross in the Arab region amongst Muslim countries was taken note of, which was that it was a Christian organization that is secular even in providing aid and people were skeptical to donate money to it. Research was conducted on the similarities between International Humanitarian Law, which is essentially the mandate of Red Cross, and Quraan, which is in some sense the "mandate" of the aforementioned audience. The similarities were very clear and directly instructed, and therefore, four themes were identified to be visualized.
Inspiration: Created for the worst of times, International Humanitarian Law preserves the core of our common humanity. However, with the amount of shocking violations to it nowadays, its capacity to provide real protections for the victims of today's complex armed conflicts has been in question by many. To bring international humanitarian law closer to Arab speaking audiences and Muslim communities during Ramadan, this set of posters was created to stir conversation and communicate the very similar teachings of International Humanitarian Law and Islam.
Project Duration: This project was created during the month of May 2019 in Cairo, Egypt.
Operation Flow: These posters are designed to live both in printed and digital form. On social media platforms belonging to Red Cross, the posters garnered great relevance to the audience, and was shared widely. With people supporting the messages of peace and being in favor of promoting humanitarian values.
Patents: Copyrights belong to the International Committee of the Red Cross, 2019.
Team Members: Mirna Noaman
Salma Nasrallah
Safaa Abdelbaky
Ahmad Al Dawoody
Martin Unternaehrer
Image Credits: Illustrator / Creative Director: Mirna Noaman