Light - Discovering Umbria Qillqa Rikch'ay Libru by Paul Robb

Light - Discovering Umbria Qillqa Rikch'ay Libru by Paul Robb is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Qillqasqa Kamay Competition Category.

BurunsiQillqasqa· 2020

Light - Discovering Umbria Qillqa Rikch'ay Libru

by Paul Robb

Client: Salt & Pepper

A' Design Award Burunsi Premiu Winner in Qillqasqa Category

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Verified Award Winner

Verify Award Status for #88176

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Colors

The Design

About Light - Discovering Umbria Qillqa Rikch'ay Libru

2016 watapi sinchi pacha kuyuymanta, Umbria suyu (Italia suyupi) willakuyninkunata musuqyachinanta munarqan. Kay rikuchiy libruqa chay puriyta qawachin, mana riqsisqa suyukunapi kawsay qhapaqkunata rikuchispa. Sapa t'aqapi qallariy p'anqakunataqa chay willakuykunata willanapaq allinta wakichisqa karqan. Aswanta k'anchaywan rikch'akunapi mana riqsisqa kawsaymanta purikuy kaptinpas, qillqasqa t'aqataqa rikuy willakuywan tupanankupaq sumaqta llamk'asqa karqan.

The Recognition

About the A' Design Award Burunsi Premiu

Light - Discovering Umbria Qillqa Rikch'ay Libru A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Light - Discovering Umbria Qillqa Rikch'ay Libru sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Light - Discovering Umbria Qillqa Rikch'ay Libru mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Dimensions & Packaging: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Tags: Type/Font Design, Identity design, Catalog, Photography, Typography
Production Technology: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Design Challenge: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Research: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspiration: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Project Duration: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Operation Flow: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Team Members: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Image Credits: Photography copyright, Paul Robb & Marco Giugliarelli