Cells Cartel by Shenzhen Shen Wenjiao Design Co., Ltd.

Cells Cartel by Shenzhen Shen Wenjiao Design Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.

QullqiShuyu· 2020

Cells Cartel

by Shenzhen Shen Wenjiao Design Co., Ltd.

Client: Piy

A' Design Award Qullqi Premiu Winner in Shuyu Category

58,577

Verified Award Winner

Verify Award Status for #88427

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cells Cartel

Julio 19, 2017 punchawpi, PIY huk uchuy wasita Melbourne, Australia llaqtapi hatarichirqan. Chaymi huk uchuy pukara 761 t'aqakunamanta tantasqa kachkan, "Cells" sutiyuq. Tinkuyninkunaqa makiwan muyuchisqa rosca tenon nisqawan chiqan tenon nisqawan hina ruwasqa kanku, chaytaqa "Inti Lluqsiymanta Tenon, Inti Chinkaymanta Mortaja" nispa sutinchasqa. Paykunapa rurasqankunaqa tarikun: tikrachiy atiy pirwakuna, yachay mesapaq chaymanta usutakuna churana, hukkunapas, tukuynin p'akisqa kachkanku chaymanta musuqmanta huk kawsaq organismomanhinapas tantasqa. Chaymanta, qanqa sientinki paykunapa munayninkunata mana hark'asqa wiñanapaq.

The Recognition

About the A' Design Award Qullqi Premiu

Cells Cartel A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Cells Cartel ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Cells Cartel achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On July 19, 2017, we built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and I named it “CELLS”. The nodes are designed as the hand-turned thread tenon and straight tenon，no metal accessories，you can be install by bare hand,which is summarized as “East Tenon & West Mortise”. You will find our products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.
Dimensions & Packaging: width 420mm x Height 594mm
Tags: Poster Design, Brand Design, Art Direction, Graphic Design
Production Technology: White Kraft Paper: Four colour offset print
Design Challenge: PIY is the flat furniture firm which challenges old traditions. The simplest style enables assembly to be more interesting. We re-define the relationship of furniture and citizens. Our furniture can be used for a long time and can be as durable as classical one. However, it takes some time for people to adopt this transforming of furniture.
Research: We have been considering how to convert bore into fun. When designing the poster, in order to deliver the ideology of PIY but not to abandon the mystery, we have tired different kinds of combination and color arrangement and choose the type with greatest visual impact.
Inspiration: The Dao is the underlying principle behind the creation of the myriad things. The order of the process giving rise to the myriad things began with the Dao producing a kind of generative force.
As everyone knows that CELL is the meaning of cells. We expect PIY to develop fission like cells, thus building more beautiful space for players around the world.
Project Duration: The project started in May 2017 in Australia and China and finished in Jul 2017, used in Australian intrenational furniture fair 2017
Operation Flow: People can see part of Australian castle on a poster and the explosion illustration of its components, but they cannot see the castle itself. The strong visual stimulation and color arrangement attract more people to be there in person.
Team Members: Creative director：Wenjiao Shen
Cartographer：Wei Zhang
Cartographer：Qiyang Liang
Cartographer：Yanjiao Zhang
Designer：Meng Dunn
Designer：Yin li