Go Training Institution Marka Ruway by Seethink

Go Training Institution Marka Ruway by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2020

Go Training Institution Marka Ruway

by Seethink

Client: Seethink

A' Design Award Burunsi Premiu Winner in Shuyu Category

10,777

Verified Award Winner

Verify Award Status for #89233

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Go Training Institution Marka Ruway

Go Yachay Wasi nisqaqa huk rikuchiy proyecto, Chinapi pukllay Go nisqata yachachiq yachay wasipaq ruwasqa. Kay identidadqa allin hinaspa mana allin formakunata servichikun, chaymi Go kawsaypi tarikuq chulla-chulla kaqmanta rikuchikun. Ñawpa tinta hinaspa pinsil sipichiy watuwan pukllay Go ruwaymanta rikuchiyqa huñusqa kachkan. Ñawpa kaqkunaqa kunan pacha hinaspa wayna-sipas formankunawan tupachisqa kachkan, wawakunapaq allin kananpaq. Imprimisqa kaqkunaqa: sutiyoq tarjetakuna, qillqana papil, hinaspa yachachiy tarjetakuna, digital imprintiwan hinaspa laser rurayninwan ruwasqa. Munayqa Chinapi kawsayta rikuchisqawan riqsichinapaq kachkan.

The Recognition

About the A' Design Award Burunsi Premiu

Go Training Institution Marka Ruway A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Go Training Institution Marka Ruway sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Go Training Institution Marka Ruway mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang