Feira do Alvarinho Willakuy Campaña by Fabio Alves

Feira do Alvarinho Willakuy Campaña by Fabio Alves is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Willachiy Kamay Competition Category.

QullqiWillachiy· 2020

Feira do Alvarinho Willakuy Campaña

by Fabio Alves

Client: MarkaBranka

A' Design Award Qullqi Premiu Winner in Willachiy Category

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Verified Award Winner
Verify Award Status for #91133

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Colors

The Design

About Feira do Alvarinho Willakuy Campaña

Feira do Alvarinho nisqaqa sapa wata ruwasqa vino raymimi Moncao llaqtapi, Portugal suyupi. Kay raymita willanapaq, ñawpaq pachamanta pakasqa suyu kamarisqa karqan. Kikin sutiyuq hinaspa civilizacionyuq, Reino de Alvarinho sutiyuq suyuqa, Moncao vino Alvarinhoq paqariy llaqtan kasqanrayku sutichisqa, cheqaq historiamanta, tiyaykunamanta, riqsisqa runakunamanta hinaspa Moncaoq willakuyninkunamanta inspirasqa karqan. Kay proyectoq aswan hatun sasachakuyninqa suyuq cheqaq historianta personaje ruwaypi apachiy karqan.

The Recognition

About the A' Design Award Qullqi Premiu

Feira do Alvarinho Willakuy Campaña A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Feira do Alvarinho Willakuy Campaña ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Feira do Alvarinho Willakuy Campaña achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensions & Packaging: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Tags: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Production Technology: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Design Challenge: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Research: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiration: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Project Duration: From February to July 2019, in Moncao, Portugal.
Operation Flow: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Team Members: Fabio Alves
Marcio da Rocha
Rafael Pereira
Image Credits: MarkaBranka, 2019