Aava Yanapaq Hampikuna by Maja Maksimovic is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.
QullqiPilluchina· 2020
Aava Yanapaq Hampikuna
Client: Aavalabs
A' Design Award Qullqi Premiu Winner in Pilluchina Category
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The Design
About Aava Yanapaq Hampikuna
Qhali mikuy markapa etiketanwan cajanwan q'ipinpaq, Norte Europamanmanta sinchi sapinkunayuq. Kay ruwayqa natural rikhuriyta qhawarichinman tiyan, ingredientesninkuna naturalkunam kaqtinrayku. Demográfico t'aqakuna qharikunawan warmikunawan 30, 40, 50, 60 watasniyuqmi kanku. Cajaqa papelpi imprimisqa mate celoglaze acabadoyuq. Ch'uyanchaq plásticotaq contenedorpaq akllasqa kashan, chayqa aswan chaninniyuq plástico reciclasqa kaptinqa.
The Recognition
About the A' Design Award Qullqi Premiu
Aava Yanapaq Hampikuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Aava Yanapaq Hampikuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Aava Yanapaq Hampikuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Packaging design for AAVALABS, the Nordics company, with a Finnish twist. Honesty and Transparency are in the core of the company, so that is also portrayed in products design, that breathes Nordic purity and freshness.
- Dimensions & Packaging
- Box dimensions 65 x 65 x 112 mm
Label dimensions 180 x 70 mm - Tags
- Packaging, Supplement, Health, Nature, Vitamins
- Production Technology
- The graphics were illustrated digitally on Adobe Illustrator. Every product has it's own Pantone color and it's printed on offset printing machine.
- Design Challenge
- In terms of design, the challenge was merging different varieties of plants into one
- Research
- Botanical research, and research on raw stones and minerals were carried out for each individual packaging. Illustrations on the background were strongly influenced by illustrations from botanical books and encyclopedias.
- Inspiration
- A rough translation of Aava is “open”. The word has been in the Finnish vocabulary for centuries and holds a special meaning that can only be described by seeing an Aava Landscape. That is why the packaging design allows everyone to experience the power of nature for themselves.
- Project Duration
- The project was completed with a quick turnaround time of 1 month, in Febroary 2019.
- Team Members
- Maja Maksimovic, Otso Kääriäinen
- Image Credits
- Aavalabs
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