Option Cartel Diseñonpa Ruwaynin by Haolai Zhou

Option Cartel Diseñonpa Ruwaynin by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2020

Option Cartel Diseñonpa Ruwaynin

by Haolai Zhou

Client: H.Design

A' Design Award Burunsi Premiu Winner in Shuyu Category

12,050

Verified Award Winner

Verify Award Status for #91989

View at A' Design Award Press Release Award Badge

Colors

The Design

About Option Cartel Diseñonpa Ruwaynin

"Option" nisqaqa warmikunapa derechonkunamanta rimaq cartel diseñom. Kay carteltaq warmikunata mana ch'inlla kayta, aswanpas tukuy pachaman kunkanta sayarichinankupaq mañakun. Kay willakuytaqmi runakunatapas mañan, sapa p'unchaw paykunapa muyuriqninpi kaq sasachakuykunamanta mana ch'inlla kanankupaq. Ch'in kayqa mana allinchu warmikunapaqpas, runakunapaqpas. Chawpi qhawarinaqa cruz sut'inchaymi, ruwana qatipasqapi qunqasqa siq'ikunapi churasqa señalkunamanta hurqusqa. Kay cruzqa nin: ch'in kayqa manam akllay kanchu. Cartelqa 11 chunka niyuqmanta 17 chunka niyuqkama pulgadakunapi tupun.

The Recognition

About the A' Design Award Burunsi Premiu

Option Cartel Diseñonpa Ruwaynin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Option Cartel Diseñonpa Ruwaynin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Option Cartel Diseñonpa Ruwaynin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
Dimensions & Packaging: 11in x 17in
Tags: Women Rights, Powerful, Action, Option
Production Technology: Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
Design Challenge: Finding the powerful and appropriate visual language to speak out.
Research: Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
Inspiration: Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
Project Duration: The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
Operation Flow: Powerful visual communication is catching people's attention, and it's straightforward to the core message.
Team Members: Haolai Zhou
Image Credits: Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018