Tong Wen nisqap Terark Rikch'aq Sut'inchay Diseño diseñon

Tong Wen nisqap Terark Rikch'aq Sut'inchay Diseño diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2020 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2020

Terark Rikch'aq Sut'inchay Diseño

Tong Wen rurasqa

Mañakuq: Tong Wen

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

10,547

Taripasqa Premio Atipaq

#93931 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Terark Rikch'aq Sut'inchay Diseño nisqamanta

Terark nisqaqa huk rikch'aq sut'inchaymi, hatun willay-datakunata llamk'achiq teknolohía empresapaq diseñasqa karqan. Kay diseñoqa ch'ulla ch'ullachasqa puntokunawan hinaspa askha tikray-llimp'ikunawan ruwasqam. Llamp'uta huñusqa puntokunaqa T qillqata ruwanku, empresap sutin qallariy qillqanta. Askha tikray-llimp'i llamk'anakunam qusqa karqan, chayrayku kay sut'inchayqa askha ruraykunapaq allichasqa kanman. Huk sapaq qillqa-rikch'ay (font) hinaspa punto-diseñopas qusqa karqan, imprentapi hinaspa waq material ruraykunapi llamk'anankupaq. Kay sut'inchayqa apaykachasqa karqan folletokunapi, watantin willay qillqakunapi, suti-tarjetakunapi, hinaspa unu p'uyñukunapipas.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Terark Rikch'aq Sut'inchay Diseño A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Terark Rikch'aq Sut'inchay Diseño sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Terark Rikch'aq Sut'inchay Diseño yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Tupukuna & P'istuy: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Etiquetakuna: Technology, branding, identity, logo, font
Ruway Tecnología: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Diseño Sasachakuy: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
T'aqwiy: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Kallpachay: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Llamk'ay Pacha: This project took 3 month from end to end. Main design part was done in San Francisco.
Purichiy Puriy: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.