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Another Japan Yamagata Llika Wasi by Tsutomu Tojo

Another Japan Yamagata Llika Wasi by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Llika Kamay Competition Category.


BurunsiLlika· 2020

Another Japan Yamagata Llika Wasi

by Tsutomu Tojo

Client: Takamiya Hotel Group

A' Design Award Burunsi Premiu Winner in Llika Category

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Verified Award Winner

Verify Award Status for #95346

Colors

The Design

About Another Japan Yamagata Llika Wasi

Japónmanta ñawpa Zen espíritu nisqawan kunan pacha hotelpa llank'ayninkunapas rikuchisqam. Aswan facilmi siq'ikunawan hotel llika wasipi sumaq kayninta willay, mana yachachiyta astawanqa, chaymi aswan qayllaykan Zen Yuyayman. Tukuy kay llika wasi kachkanmi hotelpa munay kayninta willananpaq. Kay llika wasita qawaptikiqa, cheqaqtam Yamagataman watukuyta munanki.

The Recognition

About the A' Design Award Burunsi Premiu

Another Japan Yamagata Llika Wasi A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Another Japan Yamagata Llika Wasi sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Another Japan Yamagata Llika Wasi mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.
Dimensions & Packaging
This website is a responsive website.Provide users with the best display according to the screen size.
Tags
website, hotel, web design, japan, onsen, ryokan, resort
Production Technology
No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do.
Design Challenge
The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.
Research
We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals.
Inspiration
As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.
Project Duration
The project started in December 2016 in Yamagata, Japan.
Operation Flow
With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
Patents
Copyright Takamiya hotel group 2015.
Team Members
Tsutomu Tojo
Image Credits
Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.

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