Amsalem Leisure Web Sitio by Dana Freud is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Llika Kamay Competition Category.

FierruLlika· 2020

Amsalem Leisure Web Sitio

by Dana Freud

Client: Dana Freud

A' Design Award Fierru Premiu Winner in Llika Category

10,758

Verified Award Winner

Verify Award Status for #95866

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Amsalem Leisure Web Sitio

Amsalem Leisure nisqaqa huk viaje web sitiom, samarikuy ruwaykunata plánananpaq ruwasqa. Reservaykuna sistemaqa runakunata flightekunata, hotelkunata, carro mañakuy servicionkunata ima, qayllapi kaq atracciones-kunata ima reservachikunanpaq. Huk hatun maskana barraqa, sapaq letrakunawan hinallataqa kikinllan illustracionkunawan, huk ruwana elementota kutichin sitiopa chawpi diseño elementon kananpaq. Faceteado navegacionqa hinallataqa dinámico filtradoqa yaykuqkunata yanapan samarikuy destinokunata utqayllamanta tarinankupaq, explorananpaq ima. Akllasqa fotografiakuna, k'usillu k'anchaywan, huk sumaq wasi ukhu tiyaykuq ambienteta ruwan. Layout-qa kikillanmanta tikrakun sapa pantalla tamañoman, dispositivoman ima hina.

The Recognition

About the A' Design Award Fierru Premiu

Amsalem Leisure Web Sitio A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Amsalem Leisure Web Sitio sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Amsalem Leisure Web Sitio yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Amsalem Leisure is a responsive app from the travel and tourism world, which enables the user to plan the perfect vacation. The booking system allows the user to book flights, hotels, car rental services, and even nearby attractions quickly and efficiently. The massive search bar with distinct topography and customized illustrations turns a normally strictly functional feature into a key design element. The use of faceted navigation as a contemporary element creates a fresh, efficient design.
Dimensions & Packaging: The dimensions and specifications of the website are dynamic and responsive in that they automatically adjust to the screen size and type of device being used without any design degradation.
Tags: tourism design, UI, UX, website design, vacation
Production Technology: The methodology of "design thinking" was used to generate several concepts that would most creatively and accurately convey the feeling and message desired by the company and felt by the website creator. A group of five multidiciplinary employees from the tour company were included in several brainstorming sessions to generate the most innovative, creative, and diverse ideas for the production of the website.
Design Challenge: The challenge discovered was that when the employees use the site they need to use an "internal filtering process" that was inept. The design had to be intuitive while being effective and efficient. The filtering system could not cause the website to load slowly. The employees were disinclined to try new methods, while the old website was based on technology that was ineffective. Dynamic, responsive, and smart filtering methods were implemented and were programmed to react to the user's previous selection, only loading information when selected and increasing the speed of the website.
Research: Preliminary research was done with the research objective of understanding the target audience and desired UX. The methodology used was qualitative interviews with employees. Data collection was done on 1/5 of the relevant population. Participants were travel agents and select users of the previous product and results yielded that there needed to be an overhaul, with key insights that the new website should be faster, intuitive, and accessible. The effects of the research were on the employees of the company as they were able to become more efficient and effective.
Inspiration: The inspiration for this website came from the intimate and family-oriented atmosphere of Amsalem Tours who embrace this as a core value. It was crucial to translate the palpable ambience felt in their offices into their digital platform to create the amiable environment for their online users as well. This is integrated throughout; from the microcopy itself to the warm illumination of the photos and the choice of family-friendly vacation destinations.
Project Duration: The project started in October 2015 and finished in September 2016 and is live as the current website of Amsalem Tours.
Operation Flow: The layout of the webpage, along with the dynamic filtering system allows the user to easily locate and explore leisure destinations. The warm atmosphere and family-oriented sentiment throughout the design reflect the core values of the company the website was created for. The design causes visitors to the webpage to feel both extremely comfortable with their selections as well as connected to the company supplying the trips in an emotional manner which will increase the likelihood of them returning.