Korea Sport Coach Federation Marcapa Rikuy Riqsichiynin by Yena Choi and Jinha Seo

Korea Sport Coach Federation Marcapa Rikuy Riqsichiynin by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2020

Korea Sport Coach Federation Marcapa Rikuy Riqsichiynin

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Sport Coach Federation Marcapa Rikuy Riqsichiynin

KSCF nisqaqa Coreamanta pukllay rakim, chaypiqa pukllay yachaqkuna tantakunku, chaykunam kunan hinaspa ñawpaq mama llaqta tawqapi pukllaqkuna, yachachiqkuna, tawqa kamachiqkunapas. Sunqu rikuychayqa X-Y t'uruymanta siq'isqa kashan, chaymi qawarichin pukllay runaq kusikuyninta kallpantapas, yachachiqpa sunqu hunt'asqa tawqanpaq ruwayninta khuyaynintapas, tukuypaq pukllayta munaytataq. Kay sunqu rikuychayqa tawa t'aqayuqmi: rinri, wach'i, chaki, sunqu. Rinriqa uyariyta sananchan, wach'iqa munapakusqata ñantapas sananchan, chakiqa atiyta sananchan, sunqutaq munay sunquyuq kayta sananchan.

The Recognition

About the A' Design Award Burunsi Premiu

Korea Sport Coach Federation Marcapa Rikuy Riqsichiynin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Korea Sport Coach Federation Marcapa Rikuy Riqsichiynin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Korea Sport Coach Federation Marcapa Rikuy Riqsichiynin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team