Project Yellow Markaq Riqsichiy by Yu Chen

Project Yellow Markaq Riqsichiy by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.

QullqiShuyu· 2020

Project Yellow Markaq Riqsichiy

by Yu Chen

Client: Hubei University of Technology

A' Design Award Qullqi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #98980

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Colors

The Design

About Project Yellow Markaq Riqsichiy

Project Yellow nisqaqa huk tukuypaq kawsay ruraykunam, "Tukuy Qillu" nisqa rikuy yuyayta ruwaq. Kay umalliq rikuyman hina, imaymana llaqtakunapi hatun hawapi rikunakuna ruwasqa kanqa, chaynallataq huk qatiqniyuq kawsay kamay ruraykuna paqarichisqa kanqa. Rikuy kamachiy hina, Project Yellow kallpayuq rikuna siq'iwan chaymanta kusikuy llimp'ikunawan hukniyachisqa umalliq rikuyta ruran, chaymi runakunaq yuyarinninpi mana qunqakunchu. Hatun internetpi chiqaqllapipas riqsichiypaq allin, rikuy ruraykuna lluqsichiypaqpas, huk sapalla ruray ruraykuna.

The Recognition

About the A' Design Award Qullqi Premiu

Project Yellow Markaq Riqsichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Project Yellow Markaq Riqsichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Project Yellow Markaq Riqsichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen