Hak Hi Kong Yong An Wampunpa Musuq Rikch'aynin by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong An Wampunpa Musuq Rikch'aynin by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.

QullqiShuyu· 2020

Hak Hi Kong Yong An Wampunpa Musuq Rikch'aynin

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award Qullqi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #99273

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hak Hi Kong Yong An Wampunpa Musuq Rikch'aynin

Kay ruwaymi kimsa yuyaykunawan Yong-An Challwa Wampunpa rikch'ay sistemanta musuqyachin. Puntaqa, musuq unanchachata kamarichin Hakka ayllukunapa kawsaymanta hurqusqa rikch'ay materialkunawan. Chaymantaqa, kusikuy experienciata musuqmanta taripan, iskay mascota rikch'akunata paqarichispa turistakunata musuq atraccionkunaman pusananpaq. Tukurinapaqqa, isqon chiqakunata ukhupi planifikan, kusikuy ruwaykunawan sumaq mikhuykunawan muyurisqa.

The Recognition

About the A' Design Award Qullqi Premiu

Hak Hi Kong Yong An Wampunpa Musuq Rikch'aynin A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Hak Hi Kong Yong An Wampunpa Musuq Rikch'aynin ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Hak Hi Kong Yong An Wampunpa Musuq Rikch'aynin achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang