Bomapp Marka Ruwaynin (Brand Identity Design) Diseñonpa Sutin by Taiyoon Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2020

Bomapp Marka Ruwaynin (Brand Identity Design) Diseñonpa Sutin

by Taiyoon Lee

Client: Bomapp

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #99409

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bomapp Marka Ruwaynin (Brand Identity Design) Diseñonpa Sutin

Bomapp nisqaqa huk aseguransa teknolgiyapa kamachiqninpaq ruwasqa marka ruwaynin (brand identity design)ninmi. Bomapp sutinqa "boheom" nisqa koreano simipi aseguransa nisqawan, "map" nisqawanpas tupachisqam. Señalninqa, motivo grafikakunapas, tukuy diseñonpas "marañaspa hukllawasqa" nisqa yuyayta rikuchin, chaymi marka kikinkayta (brand identity) astawan sinchiyachin. Logotiponqa "B" qillqawan, kusi kuska tupaynin (golden ratio) hina siq'isqa, kachkan. Chuya geometriaqa confianzata, ima allin llamk'ayta rikuchinanpaq apaykachasqam, chaykunataq aseguransa llamk'aypa sunqu valorninkuna kanku. Logotipoqa hukllata color-wan rikhurin, azul otaq yuraq, qhipa parte imayna kaqman hina.

The Recognition

About the A' Design Award Burunsi Premiu

Bomapp Marka Ruwaynin (Brand Identity Design) Diseñonpa Sutin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Bomapp Marka Ruwaynin (Brand Identity Design) Diseñonpa Sutin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Bomapp Marka Ruwaynin (Brand Identity Design) Diseñonpa Sutin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Dimensions & Packaging: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Tags: Bomapp , insurance, finance, branding
Production Technology: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Design Challenge: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Research: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Inspiration: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Project Duration: 10.01.2019 - 09.04.2020 / Seoul, Korea
Operation Flow: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Team Members: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim