Funaging Înregistrarea Cursurilor Pentru Vârstnici by Ting-Han Chen

Fier Serviciu · 2023

Funaging Înregistrarea Cursurilor Pentru Vârstnici

by Ting-Han Chen

A' Design Award de Fier 2023 in Serviciu
CLIENT: Play Design Lab
Estimated Number of Design Views: 85,018
Verification code E1B1B5CAE4 · Verify this award

View at A' Design Award Press Release

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About Funaging Înregistrarea Cursurilor Pentru Vârstnici

FunAging este un serviciu educațional care oferă cursuri de aplicații pentru smartphone-uri pentru a sprijini și împuternici persoanele în vârstă. Informațiile despre clasă sunt partajate persoanelor în vârstă prin Line, o aplicație socială populară printre persoanele în vârstă din Taiwan. Cu toate acestea, mulți oameni în vârstă se confruntă cu provocări atunci când încearcă să se înregistreze la cursuri on Line, deoarece interfața sa nu este ușor de utilizat pentru ei. Pentru a rezolva această problemă, acest proiect utilizează gândirea de proiectare a serviciilor centrată pe seniori pentru a îmbunătăți procesul de înregistrare a clasei. Efectuând un diagnostic de design amănunțit, identificăm și abordăm problemele legate de experiența utilizatorului (UX).

About the A' Design Award de Fier

Funaging Înregistrarea Cursurilor Pentru Vârstnici a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Funaging Înregistrarea Cursurilor Pentru Vârstnici să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Funaging Înregistrarea Cursurilor Pentru Vârstnici merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Press Kit

Unique Properties: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Dimensions & Packaging: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Tags: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Production Technology: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Design Challenge: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Research: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Inspiration: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Project Duration: The project started in June 2022 and finished in Dec 2022 in Taipei.
Operation Flow: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.