Serious Little Squid Umwihariko w'Igikorwa: Indangagaciro ishushanyije na Youjia Gu

Umushinga Serious Little Squid Umwihariko w'Igikorwa: Indangagaciro ishushanyije wa Youjia Gu ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2020

Serious Little Squid Umwihariko w'Igikorwa: Indangagaciro ishushanyije

na Youjia Gu

Umukiriya: MET Creative Brand

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #100470

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Serious Little Squid Umwihariko w'Igikorwa: Indangagaciro ishushanyije

Icyiciro cy'Igitabo: Serious Little Squid ni indangagaciro ishushanyije yakozwe ku bw'ikirango cy'ikigo cy'ibiribwa. Iyi ndangagaciro yubatswe hishingiwe kuri A Zheng, ikimenyetso cy'inyamaswa yo mu nyanja (squid) igereranya abakozi b'ibiro bo mu mijyi. Ibintu birambuye nk'umwenda w'ijosi (necktie) n'igitambaro cyo ku mutwe bituma iki kimenyetso cyoroshye kumenyekana. Imisusire y'amashusho ikurikije uburyo bwa filime za kera zidafite ijwi (black and white silent films), zikoresheje urwenya rukonje ndetse n'amashusho yoroshye ya vinjeti. Urukurikirane rw'amashusho witwa "inner theater" rugaragaza ubuzima bwa buri munsi mu mujyi munini. Intego ni ugushyiraho imvugo nziza y'ikirango no gushyiraho isano ikomeye n'abaguzi bakiri bato.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Serious Little Squid Umwihariko w'Igikorwa: Indangagaciro ishushanyije ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Serious Little Squid Umwihariko w'Igikorwa: Indangagaciro ishushanyije biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Serious Little Squid Umwihariko w'Igikorwa: Indangagaciro ishushanyije ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Ibipimo n'Ipaki: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Ibibazo Fatizo: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Ikoranabuhanga ryo Guteza Imbere: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Ikibazo cy'Ishusho: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Ubushakashatsi: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Ibyatumye Habaho: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Igihe cy'Umushinga: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Uburyo bw'Imikorere: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Patente: Copyrights belong to Youjia Gu, 2019.
Abagize Itsinda: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Abafotoye: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.